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universal

Jurassic World Dinosaurs Are More Alive Than Ever Before!

Today is a pretty special day for all dinosaur lovers, Ludia and Universal Brand Development  partnered with Google to bring to life 10 dinosaurs with AR in Google Search. You can travel back to prehistoric times and watch the T. rex stomp in your living room or a majestic Brachiosaurus as it towers above a tree in your neighborhood. 

To find them, search on Google for a dinosaur on your mobile device  and tap “View in 3D” to bring them to life with AR. Tap on “see actual size” so deep lighting technologies automatically reposition where the dinosaur is in your space to make room for it. You can also zoom in to see its textured skin up close. Ludia’s Jurassic World Alive models are indeed some of the most realistic AR dinosaurs created to date. 

Jurassic World dinosaurs that are viewable in AR include: Tyrannosaurus Rex, Velociraptor, Triceratops, Spinosaurus, Stegosaurus, Brachiosaurus, Ankylosaurus, Dilophosaurus, Pteranodon, and Parasaurolophus.

Feel free to get creative, create your own videos, and share your encounters with these majestic creatures on Facebook, Instagram and Twitter and tagging them with #Google3D and #JurassicWorld. And once you’ve found all 10 dinosaurs on Google AR, don’t forget to come and play so you can find more than 200 in the game and in your world!

Curious about how our team creates the dinosaurs? 3D modeling, texturing and animation, check out this video to discover the process:

Learn more about Jurassic World Alive  

Learn more about the Dinosaurs in Google search AR 

Working with Licenses: How to Train Your Dragon

As Ludia’s Lead Game Designer on DreamWorks Dragons: Titan Uprising for nearly 3 years, I’ve seen first-hand how working with a beloved franchise empowers game development.

There’s a common misconception that working with established licenses stifles creativity and results in mediocre products. While the early days of games are littered with half-baked movie cash grabs, things have changed dramatically over the years. From 2018’s Spider-Man on PS4 to Jurassic World: Alive on mobile, gamers have more options than ever to dive deep into their favorite franchises. Licensors now understand the value of high-quality titles supporting their brands, and Ludia has become a mobile expert in licensed gaming.

Written by Kevin Messer

You Already Have an Audience

Let’s face it—getting people excited about a mobile game and forming a community is really hard. There’s more competition every day, and mobile still carries a stigma with old-school gamers. Building around a known franchise not only helps with marketing, but you already have an answer to “who’s our audience?” Knowing your audience helps in all stages of game development, allowing the team to focus on what really matters to people who already care.

In the case of How to Train Your Dragon (HTTYD), I’m constantly amazed by the passion and civility of the fans. The inherent optimism in the franchise attracts some wonderful people who treat others with respect. Even when they find bugs, they often let us know with a tone of “I want to help improve the game” instead of “the devs are terrible!” This creates a collaborative atmosphere with the community and motivates teams to constantly improve.

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