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Evolving in a studio with a soul

Frédéric Bibet is one of the cornerstones of Ludia. With over 28 years of experience in the video game industry, he has worked at every level, giving him a broad, informed, and accurate view of game production. Throughout his career, he has also witnessed the big changes in this vibrant industry, which is driven by one concept: continuous evolution. 

Frédéric joined Ludia 12 years ago and is now our VP of Production. His adventure began as an independent partner at Mistic Software, a company that developed console games for Ludia, then went on within the studio itself, as Mistic joined Ludia’s family after successful collaboration over several years. This career path has allowed Frédéric to see the entire evolution of the company, from its very beginnings to the studio Ludia is in now.

Since arriving at Ludia, Frédéric never stopped growing along with the studio. He has worked with passion, rolled up his sleeves to overcome many challenges, challenged himself, learned a lot, and most importantly for him: he continues to do so every day.

A studio with a soul 

When Frédéric first met the studio and Alexandre Thabet – CEO – Ludia was a very small company. Working as an independent partner at the time, he was impressed to see it grow so quickly from 7 to 14, to 20, to 40, to a hundred people. This entrepreneurial spirit and capacity that came from the founders, and allowed them to sign partnerships with renowned licenses such as Price Is Right, Hell’s Kitchen, or Family Feud despite their very young existence, made him immediately think “Wow they know what they are doing, they know where they are going with their company”.

In 2010, he officially joined Ludia and became the right-hand man to the VP of production. A challenging start with a game based on the Bachelor to be delivered in a very short time. This complex project required a lot of learning for both him and his team, and through hard work and incredible motivation, the project was completed! Another project with tight deadlines followed: The Amazing Race. The job was as hard as it was exciting, but what Frédéric remembers and cares most about this period is the teams. They were mainly made up of juniors, but they were extraordinary, with motivated teammates, hyper-committed, patient and attentive, and a thirst for learning and completing their projects, even if the challenges were important. Many of his very first collaborators in this adventure have continued over the years to grow alongside him and evolve into key members of the studio. They have developed their potential and helped make Ludia what it is today. But what’s even more amazing is that they are still as united, enthusiastic, and willing to help build the Ludia of tomorrow. 

While the games weren’t that impressive in the early days and the studio was at the early stages of building effective management, Frederic yet quickly saw the potential and benefit of joining Ludia. He saw the opportunity to learn a lot from the founders, Alexandre Thabet specifically – a daring young entrepreneur who had vision and ambition while remaining deeply human. But more importantly for Frederic, he immediately understood that Ludia had a real soul. The values he upheld and still passionately upholds today are part of the DNA of the studio.

Take risks…

In 2011, Frédéric saw Alexandre make a drastic decision, a risky choice for the studio: to stop making console games and focus only on Facebook and mobile games from now on. Once again, he was impressed by Alexandre’s ability to have a vision and an ambition, to go “all in” on a new path, guided by strong convictions. This energy and entrepreneurial spirit complement Frédéric’s personality that is more pragmatic, and it inspired him! Frédéric was and still is a very analytical person, which leads him to seek and collect enough information and consult what he deems to be enough people to support the decision-making process. Mastering a subject thoroughly allows him to position himself as a decision-maker, much more so than the hierarchical position he has. Where Alexandre has the ability to aim even further for the future with his ideas and ambition, and to inspire people to join the projects, Frédéric is able to make decisive choices for the games themselves, arbitrating where necessary with pragmatism in order to be able to deliver the games thanks to his in-depth understanding of the issues. He realizes that one cannot go without the other: without a vision, one does not go far enough, and without pragmatic management, the project does not succeed. A symbiotic relationship! 

The decision to go for only mobile and free-to-play games required learning everything. A new field of knowledge and opportunities to explore opened up. Frédéric probably keeps the best memories of this time. It was an extremely enriching period when the whole team, himself and also Alexandre, were learning and sharing together every day, and incredible creative energy carried them along every morning. Many people didn’t believe in this model and wondered what was going on: why focusing on mobile? It’s crazy to create free games! Then came the launch of the first Family Feud & Friends game, which went on to reach over 1 million DAU! From then on, everyone knew it was a winning bet and the teams got really excited about this new model. This was a big turning point in the history of Ludia, which decided to review its structure and organize itself as best as possible to adapt to this new evolution. Since then, the studio has continued to grow and has gone from 100 to 400 wonderful Ludians who work every day to always take the studio one step further!

… But also to take a step back and question ourselves.

Two years ago, Frédéric and the executive team decided to take a step back. “How far have we come and, above all, where do we want to go in the future?” There have been many adaptations over the years as the studio has grown exponentially. And benefiting from its experience, Ludia is no longer a start-up, it’s a solid studio that now requires deeper changes to get to the next level, and no longer what we might call “micro” adaptations. A major reflection was then initiated. Frédéric, along with the executive team, hand in hand with our trade experts Serge Mongeau, Jimmy Beaubien, Marc Antoine Ledoux, Raphaël Monin and with the support of the HR team, questioned and explored the best ways to organize the studio to achieve new goals and provide the best tools and work environments to develop employees and games whose quality is constantly being improved.

While having these discussions for the studio, Frédéric realised that he needed to start a more personal process to reconsider and deprogram certain thoughts and automatisms he might have in order to move on to a new level in his evolution atLudia. His job is one of those amazing “passion-job”, with so many opportunities to grow, and this is what keeps him wanting to do things and be involved in everything. But he is questioning himself and slowly understanding that it is no longer possible, at his level, to manage everything. His responsibilities are changing and evolving, and he is no longer expected to do what he did a few years ago.

With his teams, he digs deeper and asks questions that are sometimes extremely detailed to push them to go further, to better express their ideas, and to go into as much detail as possible, to dissect the elements in order to achieve a mastery of the issues so as to be able to make the most informed decisions possible. This attention to detail, this way of pushing them to understand a subject completely and then being able to share their knowledge, is his way of helping them to surpass themselves. Today, he wants to keep evolving on how to better manage his teams, how to give them what they need to evolve, to grow, to become the best versions of themselves to be able to be as autonomous. With this in mind, to support the teams and help him in management, concrete decisions have already begun to be taken, including the creation of two new key structuring roles for Ludia: Head of Operations and Head of Creation. This whole process is undoubtedly one of the biggest projects he has undertaken. Because: “a project, you do it with people. Like on a boat, you can be the one at the helm, make decisions, listen to the wind and the sea, but you are sailing with people. It is the perfect balance between autonomy, knowing your role in the group and knowing how to do your part efficiently, and the coordination of the whole crew working towards the same goal to reach the same destination that allows you to reach it successfully. If you don’t listen to your people if you don’t give them the key elements to carry out their tasks autonomously, a vision of the impact they have on the whole team, and a clear common destination, there is a big risk that you will never reach your destination, or that when you have to change direction, your people will fall overboard or your boat will end up sinking.”  

The important thing for him now is to build things on the notion of infinite, leave a legacy and see his people thrive.

“The day I leave, the studio will continue to grow and I want to be proud to have been part of it and to have set the right course for them to get there. The idea is to create an infinite company, beyond yourself, to prepare it and give it the automatisms needed so that it can grow on its own. It has to stand the test of time. It is with this same perspective that we create our games too so that they endure so that they stand the test of time. ”  

Permanent learning and continuous evolution

Throughout his 12 years at Ludia, Frédéric kept one of its most representative characteristics : his thirst for knowledge. The evolution of the studio, of the games, but also of his own role have required adaptations, learning, and questioning. And beyond that, Frédéric remains deeply passionate about all the new developments in this industry. This openness to others, this willingness to share with his teammates at Ludia but also his external contacts or his participation in round tables, and this vibrant curiosity, which is still very strong today, are part of his DNA. He is so anchored at Ludia because all these values are part of the foundations of the studio. Thanks to that, he continues to develop, learn and share his knowledge to take the studio and its teams always further. 

To continue to grow and evolve, change and constant movement are necessary. When asked “is it comfortable?” He naturally replies :

“In the evening you’re exhausted, sometimes you think you haven’t made enough progress that you’ve had to deal with too many unforeseen events, but then you step back and look at the positive and everything you’ve actually done. It’s important to force yourself to be aware of how far you’ve come and not just how far you have to go. So is it comfortable? No, it’s never comfortable, but it’s so exciting and motivating! ”