Browsing Tag

license

Drawing dragons with Dreamworks

CREATE DRAGONS WITH DREAMWORKS

Working with licenses in the video game industry can be a complex topic: a formidable source of opportunities for some, a creativity brake for others. One could agree that there are as many reasons to work with licenses as there are existing brands and studios.

But how does it work at Ludia? How do we work with our licenses? Do our artists feel constrained in their creativity? A quick feedback from Philippe, artist on Dragons: Titan Uprising.

Philippe

Working hand in hand

After studying art and animation, Philippe joined Ludia 4 years ago and has since worked on exciting projects with Dreamworks, such as Kung Fu Panda and Dragons: Titan Uprising: “I am responsible for the artistic design of the games and visuals”, says Philippe.

How does it work in practice?

Well, for the Dragons: Titan Uprising game for example, the Ludia Game Designer may need a new dragon. This is where Philippe comes in. His work consists in imagining and drawing the dragon including the research phase, sketching, adding texture, final drawing, colorimetry: everything is well thought through. Philippe collaborates with Dreamworks throughout the whole process to bring this unique universe, its dragons and characters to life.  They share the visuals, make live comments and are in constant touch until the final validation.

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Working with Licenses: How to Train Your Dragon

As Ludia’s Lead Game Designer on DreamWorks Dragons: Titan Uprising for nearly 3 years, I’ve seen first-hand how working with a beloved franchise empowers game development.

There’s a common misconception that working with established licenses stifles creativity and results in mediocre products. While the early days of games are littered with half-baked movie cash grabs, things have changed dramatically over the years. From 2018’s Spider-Man on PS4 to Jurassic World: Alive on mobile, gamers have more options than ever to dive deep into their favorite franchises. Licensors now understand the value of high-quality titles supporting their brands, and Ludia has become a mobile expert in licensed gaming.

Written by Kevin Messer

You Already Have an Audience

Let’s face it—getting people excited about a mobile game and forming a community is really hard. There’s more competition every day, and mobile still carries a stigma with old-school gamers. Building around a known franchise not only helps with marketing, but you already have an answer to “who’s our audience?” Knowing your audience helps in all stages of game development, allowing the team to focus on what really matters to people who already care.

In the case of How to Train Your Dragon (HTTYD), I’m constantly amazed by the passion and civility of the fans. The inherent optimism in the franchise attracts some wonderful people who treat others with respect. Even when they find bugs, they often let us know with a tone of “I want to help improve the game” instead of “the devs are terrible!” This creates a collaborative atmosphere with the community and motivates teams to constantly improve.

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