As Ludia’s Lead Game Designer on DreamWorks Dragons: Titan Uprising for nearly 3 years, I’ve seen first-hand how working with a beloved franchise empowers game development.
There’s a common misconception that working with established licenses stifles creativity and results in mediocre products. While the early days of games are littered with half-baked movie cash grabs, things have changed dramatically over the years. From 2018’s Spider-Man on PS4 to Jurassic World: Alive on mobile, gamers have more options than ever to dive deep into their favorite franchises. Licensors now understand the value of high-quality titles supporting their brands, and Ludia has become a mobile expert in licensed gaming.
You Already Have an Audience
Let’s face it—getting people excited about a mobile game and forming a community is really hard. There’s more competition every day, and mobile still carries a stigma with old-school gamers. Building around a known franchise not only helps with marketing, but you already have an answer to “who’s our audience?” Knowing your audience helps in all stages of game development, allowing the team to focus on what really matters to people who already care.
In the case of How to Train Your Dragon (HTTYD), I’m constantly amazed by the passion and civility of the fans. The inherent optimism in the franchise attracts some wonderful people who treat others with respect. Even when they find bugs, they often let us know with a tone of “I want to help improve the game” instead of “the devs are terrible!” This creates a collaborative atmosphere with the community and motivates teams to constantly improve.