It’s International Video Game Day! As you can imagine, at Ludia we have a special attachment to games. They are an integral part of our Ludians’ lives!
Today we’re sharing with you 3 great stories about how video games made a mark on some of our Ludians…
Father and Son: A Drawing and the Birth of a New Game – By Eddy Léja-Six, Lead Game Designer
In 2017, my son Elric drew this when he was 6 years old:
At that time, he only played small 2D platform games. He was already curious about my job as a Game Designer, and he was very motivated to invent his own game (he still is!).
I asked him questions about his game to understand how it was supposed to work. Then one Saturday morning, while he was playing with his sister, I scanned his drawing, turned it into sprites and created a very small prototype of his game.
Then I placed his drawing on my laptop screen, called him, and removed the drawing revealing the game. It took him a few seconds to realize that it was really playable.
The same day, he was unable to finish the game.
But 2 years later, he asked me to play it again, and he succeeded! The screen at the end of the game was very poor, it was just a text displayed in the middle of the screen, but he was glad he succeeded. And I was delighted that 2 years later he still remembers it.
An Encounter That Changed Everything – Claudie Léger, Graphic Designer
In 2009, I was playing Diablo2, when I got into a Chaos run with my necromancer. I wrote in French on the chat and another Quebecer answered me. In the past it was quite rare to find another person speaking French in a game. I told him I was a girl, he didn’t believe me, so we exchanged our MSN to talk to each other. After a year of virtual friendship, we decided to meet at the Longueuil metro station and that was the beginning of our love story that has been going on now for 10 years!
The First Steps – Olivier Rayé-Lalonde, Game Designer
When I was little, I played Doom with a friend in a hot seat.
The first time we met a Pink Demon, we let out a high-pitched scream as we backed away from the computer screen! My father knew at the time that video games were visceral and immersive for me. Going from the SNES to N64 with the same use of the computer, I knew pretty quickly that I was hooked. Very young, in the 90’s, I started doing amateur level design. I thought it was crazy that games provide us with free editors to make maps in their machines.
So I had fun making maps for strategy games such as Age of Empires and Starcraft, but also for the first person shooters of the second generation: my favorite being Worldcraft from the original Half-Life. Some of my levels were part of additions to the game, commonly called “mods” (for modification). I played and modded a lot one of the first shooter coop games I knew at the time, I named Sven Coop. As a gamer, I was involved in the development of the Valve Source engine, particularly enjoying the Half-Life (then Half Life 2) mods such as Team Fortress Classic, Counter Strike (which was just a mod at the time!), The Specialists and The Hidden.
This passion and talent acquired during my early years allowed me to access the Game Level Design program at the ADN Campus in the 2000s, and then land a series of jobs in level design!
At Ludia, we’re composed of many teams, with many different profiles and positions essential for a games development: support teams, administrative teams, but also a core team that pushes innovation even further, the improvement of existing technologies and implementation of new tools and processes. This team is called CoreTechand is organized into 2 divisions: infrastructure and development.
Today we invite you to dive into the heart of this department and learn more about the Coretech Development team and the expertise of its members who provide indispensable support to our games’ teams!
Three teams in one!
The main mission of the Coretech Dev team is to provide all essential technological elements so that our games teams can communicate with the games’ servers, whether from a phone or our internal servers. To do this, the team develops, deploys and maintains various products and tools that are then used by the game teams to facilitate their lives and unify the way they function. In other words, for each one of our games, the teams will have access to an Application Programming Interface layer (commonly called API) that will allow them to call functions to connect, save their progress, receive events and messages, create guilds, enable purchases, etc. The team is dedicated to simplifying the life of game teams and providing them with the necessary tools. This is where the expertise of the members of Coretech Dev come into play. To carry out this colossal work, which increases as new titles are added to our portfolio, 29 passionate people are divided into 3 specialties: Back-End, Front-End, and Framework.
The Back-End team is responsible for building and providing the games teams with the most efficient set of functions possible, adapted to their specific needs. It is this team that is responsible for the development of the Luna 1 and Luna 2 platform, but also of the Jazz and Titan analytical pipelines. As Ludia develops different games mechanics, the Back-End team must constantly develop new functionalities and implement innovative processes while improving existing ones in order to save precious time. This development takes place for the game’s base but also for each new function that will be added or modified. For example, if we need to be able to track data from a new subscription system set up by Apple or Google, our experts have to develop and implement this at the server level, and propose one or more APIs in the games environments.
This specialty team focuses on high-level tools for the graphic administration of the back-end. It is thus about providing the different roles of our game teams (producers, designers, community managers, support…) with web graphic tools to be able, for example, to administer the game, manage reclamations, ban members in case of extreme necessity, or manage GDPR data. For the latter, we want to offer the teams the possibility to access information quickly and easily just by pushing one button and performing actions in a single click. Another example: for the implementation of a segmentation in order to make A/B tests and improve even more our player experience, it was necessary to make developments in the Back-End and to create a Front-End interface to collect the segments and manage the events. The Front-End team is also responsible for the development of LiveOp tools.
The specialty of our Framework experts is to develop the Unity gateway, allowing to pilot the Back-End, the client part and the data for the game teams. The game code must be able to connect at any given time. Their work therefore focuses on a set of C-Sharp class libraries, called LudiaNet, that teams can “call” and take care of the communications aspect with all possible errors, the connection flows via Facebook, Apple Signing, Google, etc. Ideally, the games then have just one function call to make, the rest is taken care of by the Framework layer.
In addition to these 3 “customer-oriented” poles, a Project Manager’s team, composed of managers, handles more specific projects in parallel. These managers follow up with the game teams to ensure that CoreTech Dev teams’ work is aligned with the needs of the games. They guarantee the respect of the schedules, priorities and communication between all teams.
Within each of these divisions, a team member is always “on call” to answer specific questions from the games teams. He/she answers questions, and is the one receiving the requests and needs. This leaves the rest of the team free to concentrate exclusively on the development of tools and processes without distractions. This organization becomes more necessary as the games portfolio grows. Our games live today much longer than we would have anticipated a few years ago, and LiveOps also demands the ability to deliver efficient, optimized and innovative solutions in an increasingly short time frame.
A Constantly Changing Environment
The video game industry is known for it’s constantly changing environment. We often talk about adaptation, and those are not just words on paper – the Coretech Dev team can attest to that! Over the department’s life, the teams have had to face many challenges, and we must say that they have done so brilliantly! Here is a brief overview of the projects that have required (and still require) the most adaptation, energy, and innovation.
One of the major challenges was, a few years ago, the transition from our “in house” game engine to that of Unity. In just a few months, everyone had to adapt, transition, learn a new language, and sometimes reinvent themselves. It was a real eye-opener for the team, and it’s members’ impressed us with their development and learning capabilities.
Another big project, which is now a constant issue, revolves around GDPR issues. This is a small revolution in itself, which has a significant cost in terms of time, technology but also regarding the human aspect. Surrounding oneself with lawyers, developing knowledge, nourishing oneself with each other’s expertise is essential to do things properly. As with other challenges that the team regularly faces, expertise and knowledge were not entirely present internally, as these issues are not always part of the core business of the teams. This is the strength of Coretech Dev, and more generally one at Ludia: the ability to develop the knowledge and potential to be able to deal with any situation.
Other ongoing projects require increased flexibility and adaptation for the teams, such as the question of the implementation of automation systems on a bigger scale or the transition from a regular release mode to a continuous deployment mode.
We can always count on our Coretech Dev team to take our tools, processes and by extension our games to the next level! Continuous improvement, development of their knowledge and skills, adaptation, innovation and knowing how to make the most of each member’s potential are the characteristics anchored in the DNA of this team.
A Unique Expertise
Even if Unity is used for the graphics of the games, the server part remains “in house” at Ludia. The decision not to use an external partner is simple: an internal tool is further developed, adapted and customizable than what is currently available on the market. By working very early on the development of mobile games and LiveOps, Ludia has developed a unique expertise and this is where the studio clearly stands out. Thanks to this orientation, Ludia has been able to give itself a clear step ahead, a sharp expertise. Far from taking everything for granted, the team continues to improve its tools and processes with the integration of Cloud tools, DevOps, to quickly pass a technological milestone that will benefit all games. This new direction will allow the studio to easily pass the next 8 to 10 years on this technology, taking into account the increasingly long lifespan of the games and the stakes involved.
Curiosity and Diversity at the Service of Innovation
According to Coretech Dev:
“At Ludia, we are fortunate to have people who are eager to learn new things, who are always eager to learn more, who nourish each other, want to try new things, and move the studio, projects, processes, and tools forward. It’s really incredible.”
Each member of the team is eager to share, can and knows how to learn quickly but also how to teach, so that they can always benefit from everyone’s expertise and experience. Taking advantage of all of the team’s strengths is done organically. For example, one person on the team today is particularly familiar with the world of CICD (continuous release). This person has therefore created discussion groups and regularly prepares internal presentations for the team but also for production. It’s a perfect way to share on what would be good to implement and how to improve things, what the problems are and how to solve them.
The team’s management style is based on sharing. It is simply not about imposing technological solutions on the 29-person team here. The idea is to know how to learn from what is being done elsewhere, from the problems of other sectors/ markets. With this in mind, Coretech Dev also knows how to surround itself with external experts who will accompany them, carry out a sharp analysis of the available technologies and present what they have identified as opportunities and problems.
In addition to experts and very curious members, the team is made up of very different profiles, in terms of experience, knowledge, and affinities. Its richness lies in the diversity of personalities, cultures, and its openness. It also includes a number of atypical people, some of whom suffer from autism spectrum disorders. It sometimes requires adaptations, but a safe and comfortable environment for everyone was quickly and naturally created.
When the director is asked how he managed to create such a degree of inclusion and openness in his team, he simply answers: “It’s like it’s in our DNA. Having open people at Ludia is an integral part of the process from the very beginning of the recruitment process. A lot of attention is paid to see if the person is open, shares the same values and will blend well into the team.”
Everyone is aware of the differences and knows how to adapt in terms of communication, workload, work rhythm, and relational specificities. Even if cohabitation is not always the easiest, collective work and a strong team spirit always contribute to the smooth running of this department. And when you bring up the subject, you quickly come to the conclusion at Ludia that yes, this open-mindedness, inclusiveness and diversity nourishes the spirit of innovation and pushes it to a higher level.
If we had to walk away with one piece of advice in our exchanges with the Coretech Dev team, it would surely be: always value open-mindedness and never neglect communication.
Today is a pretty special day for all dinosaur lovers, Ludia and Universal Brand Development partnered with Google to bring to life 10 dinosaurs with AR in Google Search. You can travel back to prehistoric times and watch the T. rex stomp in your living room or a majestic Brachiosaurus as it towers above a tree in your neighborhood.
To find them, search on Google for a dinosaur on your mobile device and tap “View in 3D” to bring them to life with AR. Tap on “see actual size” so deep lighting technologies automatically reposition where the dinosaur is in your space to make room for it. You can also zoom in to see its textured skin up close. Ludia’s Jurassic World Alive models are indeed some of the most realistic AR dinosaurs created to date.
Jurassic World dinosaurs that are viewable in AR include: Tyrannosaurus Rex, Velociraptor, Triceratops, Spinosaurus, Stegosaurus, Brachiosaurus, Ankylosaurus, Dilophosaurus, Pteranodon, and Parasaurolophus.
Feel free to get creative, create your own videos, and share your encounters with these majestic creatures on Facebook, Instagram and Twitter and tagging them with #Google3D and #JurassicWorld. And once you’ve found all 10 dinosaurs on Google AR, don’t forget to come and play so you can find more than 200 in the game and in your world!
Curious about how our team creates the dinosaurs? 3D modeling, texturing and animation, check out this video to discover the process:
Just over a year ago, Ludia led for the first time players from all around the world in an extraordinary new adventure filled with monsters, heroes, and epic battles across the iconic universe of Dungeons and Dragons. Opening wide the gates of Waterdeep, Ludia offers, at your fingertips, the chance to complete quests full of mystery and challenges in the heart of the Forgotten Realms. For either undisputed fans of the license or simply curious minds, Warriors of Waterdeep knows how to enchant its community!
Once upon a time … Warriors of Waterdeep
As surprising as it may seem, the adventure of Warriors of Waterdeep did not start in a forest but at a conference table! Let’s go back in time, and discover together the steps of this tremendous project!
A few years ago at Ludia, during an event such as others regularly organized at the studio, employees were encouraged to present game ideas. Having big fans of Dungeons and Dragons ™ the license emerged among the favorite ones and the team began to brainstorm on how to transcribe this complex and fascinating universe into a mobile game. How to combine the key elements and retain the essence of this role-playing game? Which heroes to choose? Which monsters? The gelatinous cubes and the dragons of course but what else? Which mechanics? Which tactics? And in which kingdom?
After intense thinking, the prototype is finally brought to life… in paper format! The mechanics of the game was tested during a play session with the team developing the project and our executives, including our president himself who will be at the source of central iterations for the rest of the project! After fine-tuning the project, the passionate team presented the idea to the company behind Dungeons and Dragons ™: Wizards of the Coast. And from the very first visit, a strong bond was created. The feeling of understanding each other right away and the open exchanges helped to build immediate trust between the two parties. Since that day, a close collaboration has been established to make the best use of the resources and result in a game that deeply respects the DNA of the license and the passion of the players, for whom Dungeons and Dragons™ is not only a game but a true lifestyle. And all this while allowing a new audience to discover this fantastic universe. To carry out this project, as in any good part of a D&D play, building a complete team to succeed in the full of obstacles’ quest that was ahead of them was essential!
“Choose your team!”
Contrary to what some would think from an external point of view, creating a video game is complex and sometimes exhausting. To successfully complete such an adventure, you need to surround yourself with passionate, brilliant and hard-working people. But at Ludia, not only we value those traits but also like our employees to be open, caring, with a nice touch of creative craziness. All these elements combined, the colorful personalities, the different cultures and the common passion are making Warriors of Waterdeep’s team a great team (but if you come to Ludia, you’ll soon realize that all our teams are! 😉 ). Artists, QA, designers, writers, programmers, analysts, … Each person is a vital element for the success of the project and for balancing the team’s dynamic. Each member feels and takes to heart this sense of responsibility towards the license and the fans and gives the best to always bring the project to a higher level.
The D&D team at Ludia, it is also a lot of laughs, listening, brainstorming about “How to make our monsters even scarier? , “How do we make the game even cooler? “, ” How to surprise the players? “, ” What date should we schedule our next team building for axe-throwing or paintball, …? ». Cohesion, communication, listening and sharing are key elements here!
All this atmosphere and values are shared with the Wizard of the Coast team as well. The special relationship between Ludia and Wizards of the Coast is a great pride. Each one learns from the other, is flexible, does not hesitate to share points of view and doubts but also the joy of working together. It is an authentic collaboration, with a common goal, which is nourished by a deep respect and mutual appreciation.
This wonderful relationship allowed our team to benefit from exclusive information, sneak peeks, attending the Wizards of the Coast Creative Licensing Summit, but also to receive messages that have touched the heart of the team such as those you can find in this extract :
“Challenge and Discover”
When you create a game, as during a play, comes the time to challenge your talents as an adventurer (or game designer here). Then you face the steps that consist in discovering the final version, confronting the players’ opinions, and improving the mechanics. After the game development in itself, the team did not stop testing and improving the game along the way. It’s a long process that requires a never ending dedication to ensure the well-being of the game and the experience. The players have proven to be incredible, and continue to be in their feedback! Dungeons & Dragons ™ has such a passionate fan base that the feedback is incredibly constructive and really pushes the concept of the game. Many iterations and improvements have been made as a result of the feedback received, and that’s still the case today. What players expect, what they want to see, their behaviors within the game, how fast they go through the levels and the content, all these are key indicators to improve the game and make it better for tomorrow.
“Battle and Earn”
After facing the obstacles that stood in the way, it is time for victory and rewards. After this first year, the team knows how lucky it is to have such an involved community! They are always very good at guessing what the next updates will include even before any announcement and players enjoy going through almost all the content available in the game every time! Their commitment is a real motivator for the team. The players are always surprising and it seems that the game has not only promoted cooperation between the heroes, but has also encouraged cooperation and team spirit between the players.
The kindness, cooperation and mutual help between players is one of the team’s greatest discoveries about this community through the game. During the launch a positive energy spread quickly. The spirit of helping each other led to tips sharing, recommendations and advice through social networks. They found new combinations of abilities which led to a round of rebalancing the game! Even after a year, far from fading, this positive energy continues to be shared between players, and the competition remains friendly.
One of the biggest surprises has been to discover the players, in addition to their in game’s sessions, also starting Dungeons and Dragons ™ games in the chat rooms!
Of course, not all the feedback is exclusively positive. Sometimes some are more incisive than others, but at Ludia we decide to see the glass half full and realize that if they take the time to express themselves, it’s because they’re deeply involved. These are also a victory because they always push the experience further and the quality higher. Our team’s motto since game launch has always been:: continuous improvement.
The first of many anniversaries to come
There are always new exciting adventures and new quests to experience and play! The team is very excited about the upcoming updates! The excitement shared with the players adds another notch to their level of motivation and willingness to go beyond expectations! The Live-Ops team has some great surprises in store in terms of events, new characters may be appearing very soon and whispers tell the story of an impressive black dragon being on its way to Waterdeep, so keep your eyes open!
Artist. If you look it up, you’ll find literally thousands of different definitions: a person dedicated to the expression of beauty, technique master, creator of emotions. In reality, there are as many definitions as people practicing Art, with a capital A, in the largest possible sense of the word. At Ludia, we’re lucky enough to count close to 100 of these amazing people. Inspiring, passionate, hard working, talented and curious experts, everyone’s source of inspiration is unique. To define this wonderful team, which amazes us daily with their creations, in one word would be: richness.
Today we embark on a journey with Felipe Ramos, Concept Artist here at Ludia on our game Dragons: Titan Uprising.
Concept Artist: What’s That?
Concept Artists are key people in the pipeline of a video game production. Their objective is to illustrate, in images, a concept that was solely living in the designers mind prior to that. The project is brought to life thanks to their creations. All their work allows the entire team to visualise which direction everyone should take and how to move forward together on the project.
One of the most important key characteristics for an artist? According to Serge Mongeau, our Art Expert at Ludia, “It’s the will to always push forward while improving your work methods, being curious and exploring new techniques.” And this is the aspect of Felipe’s profile that makes him more than just talented, but an artist with a promising future. “Felipe is deeply curious and does not hesitate to embrace new technologies, to improve its productivity and define a new coherent universe throughout multiple characters.”
Passion and Hard Work
Being a great artist is not only about having good predispositions and “natural talent”,. To succeed in an artistic career often means facing of obstacles,. It requires a strong will and hard work. Especially for a concept artist, as it is quite similar from one studio or project to another, and so it turns competition into an even more intense game on a worldwide scale. , You need to be deeply passionate and dedicated to your art, to get the chance to turn it into a professional career. But if curiosity, hard work, sacrifice, and commitment are your daily mantras, success could be at your fingertips.
To reach his goal, Felipe worked ruthlessly until developing the necessary skills to be able to get into an art school here in Montreal. But once he reached this goal, an even harder goal was set. Leaving his family and friends behind in Brazil and facing the reality of the competition and how good and hard working some of his friends were at school, was, at the time, a tough period, but nevertheless forged his work ethic.
Today, he still puts a huge emphasis on self educating. Internet tutorials, sharing sessions with coworkers and managers, new software learnings, online classes from the artists he is most inspired by: he takes every chance he can get to learn something new. Through time, as a Concept Artist, he came to the conclusion that he “can’t just specialize in a specific form of art”. That eagerness for learning was nourished by his professors’ who guided him, not only in mastering the existing techniques, but in continuously seeking knowledge, innovation, novelty. It is also, in part, motivated by a small fear of being outdated quickly in an environment constantly changing and marked by fast evolution.
Albert Einstein once said “Genius is 1% talent and 99% percent hard work…”. This might also be very true for art.
Why use a quote from a scientist? Well, it’s a natural correlation!
Science and Technology: The Heart of Felipe’s Inspiration
When asked if he always wanted to take an artistic path Felipe answers: “Yes, I always wanted to be either an artist or a scientist, since I first saw a Leonardo Da Vinci exposition in Sao Paulo when I was a kid, it changed my life. So setting myself towards a career that would allow me a similar creative freedom was my main goal”.
After studying biology back in Rio, and realizing science was a hard reality in Brazil, he deeply dedicated himself to his art to reach this ultimate goal. But never truly forgot about the scientific universe. He still nowadays, besides taking inspiration from personal experiences, what’s surrounding him, events, films or environments he wanders in, science and technology remain in a special place amongst his inspirations.
His current obsession? The artificial intelligence movement in art. More and more technologies allow us to make art and will surely change the creation process, artists’ work and way of thinking. It’s that part Felipe is exploring, and his thinking is nourished by his own research as much as sharing ideas with some of his peers, which are equally captivated by this subject as well.
The idea behind it? Always keeping an eye on the potential future evolution of his job.
The Video Game Industry and The Creation Process
Even if he thought he’d work for the movie industry at first, Felipe “always knew video games were the next step.” “It was just a matter of time until the graphics I was seeing turned into full immersion, like an obvious progression. Right now it has the potential to be the ultimate form of art and immersion.”
What he loves most in his job is world-building. “So things have to make sense when I’m creating them. Character and creature designs are my favorite thing to do for fun and at work.” He balances his time between his artistic practice at work and his personal projects in his free time. He does not limit his creative mind to express itself during work hours only. As a technology lover, he likes having access to a wide range of tools. “It forces me to learn new ways to make things every once in a while.” His managers are more than open for him to explore further to allow him to develop his full potential.
How does the creation process for a Concept Artist work at Ludia?
Of course, every artist has a specific vision and way of doing. For Felipe, “it varies a lot, depends on what the asset is, or for what it is for.” In every case, some elements stay part of a routine in the creation process, as the research part for references and to form moodboards. Then, for a piece of concept he usually does it on a 2D media, render a base model of the asset then painting on top of everything on Photoshop. For those assets, his favorite technique is to approach things manually and painting stuff out as it is the fastest way to get a realistic looking finished piece. For a piece of illustration, like a splash screen, his first step is usually 2D sketches, then pass on a 3D process. It might take longer at first, but allow him to make interesting iterations and changes of camera angle. For in-game assets, he starts by creating many 2D concepts then moves on to make 3D models (in 3D coat) based on the best ones approved, so he can interchange/kitbash pieces and produce more variations. Then, the final assets being 2D, the final steps are assigning basic materials, rendering it and painting on top to deliver the best pieces.
Covid-19 and Creativity
Along with the entire studio, our artists work from home. Some elements remain the same, no matter the job position occupied. Thus, the necessity of being adaptive, finding the best ways to communicate remotely, and focusing on the positive aspects such as: being less interrupted and being able to enjoy more free time as commuting is no longer part of our schedule is the same for everyone.
For the most part, Felipe’s daily work, as for several of our artists, did not drastically change since the implementation of work-from-home. Same material, same meetings adapted virtually, projects still going on. But the quarantine has had a deeper impact on his creativity. Inspired by the tiny daily details of life, his social experiences, being in contact with different personalities, being able to encapsulate moments of his life outside are elements that usually nourish his work. “For inspiration it can be tough sometimes, it can be blocking. For example, when you need to develop images reflecting summer and all the characteristics that encapsulate this season… it is very complicated when you can’t go outside, or are not living this usual summer vibe when going out.” So, he is a little more “forced” lately to solely find inspiration on the internet.
Finally, of course, whether you are a parent or someone living alone, one of the main things is being organized. Not that Felipe lacked this before, but remote work still requires optimal organization. Feedback he received from his peers was key to improve even more his organisational skills. He also disciplined himself, still respecting the schedule he was doing in the office, even if he was tempted to move around his hours to meet the ones during which he thinks he would be the most inspired. That way he keeps the right rhythm and a good balance.
Some Advice During This Pandemic Situation
Felipe says that even if it feels very complicated sometimes, it is important to try to keep yourself up to date and well informed about the situation while protecting yourself from the media chaos. It will be good for your mental health. He also notes, not to forget about the importance of disconnecting from work, especially when being locked down alone. “The first 2 weeks were a bit more complicated as I use the same sound system for both my personal and professional computers. So it’s happened that while working on personal projects after my working day, I would hear my Slack notifications. I was tempted a couple of times to go check the messages and go back to work. But since then, I am more careful to draw a clearer line between work and personal life, and strive to get the best balance.”
“Oh! You work in the Marketing department? What do you do exactly? Where do you fit in the production cycle?”
We hear that a lot. If you ask the people around you what marketing does in a video game studio you’d get answers like: they create tools and strategies to promote games and help with internal and external communications for the studio. Indeed, the big picture may look a lot like that. But we also often hear that marketing “only creates nice, pretty images” or that “everything is done last minute”. Believe me, I’ve done the exercise!
That being said, we’re not just about creating “nice images”. To show you what we do on the daily, let’s begin by introducing ourselves.
Creative Services: Who are they exactly?
First, who are we? We are the Creative Services team here at Ludia! In a few words, we’re a pretty cool team managing the creation of promotional videos and images of our games, ensuring that both our studio and our games get a great visibility externally, making them shine and last through time.
Let’s get back to basics, shall we? What are our daily goals and who is part of the team?
Our department is composed of a multidisciplinary team of graphic designers, web designers, motions designers, video editors, and sound designers.
We study vigorously the market, our competitors, and the different updates and events occuring in our games. This information allows us to create assets that are perfectly aligned to our players’ reality and our studio’s image. Every image or video created has gone through a well reflected process of research and development.
In order to keep up with what’s relevant in terms of our games, we also have a close relationship with the production team. We try to avoid, as much as possible, last minute requests, in order to deliver only thoughtful work. We constantly check Confluence pages dedicated to projects, and also maintain a close relationship with Producers and Artists. Staying up to date and having close communication are key.
Promotional images but so much more…
One of our main responsibilities is creating promotional images. But we don’t stop there. We create visuals and animated content for our communities, web sites, newsletters, audio content, and video trailers. The tasks we handle are so diversified that even internally, people in other departments, still get amazed at all the things being produced by our marketing team. From time to time, when sitting in on interviews with our recruitment team, even they get surprised by all the current projects going on.
This continuous variety in our missions and the multi-talented people on the team allows us to interact with various departments in the company: executives, producers, leads, animators, artists – most would be surprised to find out that we are connected to all of them at one point during a project.
How can we build such close links with all those different departments? We developed, little by little, the right knowledge and capacities to help. Today, we know by heart what each department needs, we gather as much data and information as possible, exchange ideas based on our experience and on what’s going on in the market. Thanks to that, we are able to suggest possibilities and solutions whenever necessary.
Daily, we discuss ideas, study references, search for what’s new and trendy, and transform the information received and collected into relevant images and videos that deliver results.
By continuously engaging our players, we are able to help games stay relevant and players coming back even after years of their first release. A good example of this is our game “Dragons: Rise of Berk” which was released in 2014 and which still has a LiveOps Team to promote sales, new dragons, and new events.
Our work is the result of deep reflexion and rigorous analysis
To create engaging and relevant material, we base our work on research conducted by other departments and the license at hand. In our promotional material we always try to put a spotlight on player favorites or what makes the players more reactive to an ad. This explains why in our Dragons games, Toothless and Light Fury are featured in most of the promotional material, and in Jurassic World: Alive you might see, sometimes quite funny AR situations, seeing as this feature enables us to display a dinosaur in the real world.
Our research can also lead us to creating new assets we would never have thought of on our own. For example, by checking in with our Community Department, we noticed that fans were screen grabbing splash screens because they really liked them, so we decided to offer phone background wallpapers based on them (and more!) in the Jurassic World: Alive landing page. We now see a good amount of wallpaper downloads after every update.
To stay up to date and relevant with a game, we also analyse competitor strategies and what they might do differently regarding User Acquisition Ads, Promotionals Videos, Community Pages, Newsletters, and so on.
Remember when we mentioned that we are a multidisciplinary team? As you can see, it is more than necessary to be multifaceted when we look at the list of all the tools and different channels used in promoting a game
Working for our games, but also for our beloved Ludians!
Not only do we work for the games, but we also take part in our studio’s internal and external communications! For our parties or assemblies, the Communication’s team comes to us for the creation of all the assets required for the events: posters, cards, pins and videos, we always love to lend a helping hand.
We also take part in more big scale external events such as MIGS for example, by supporting the Communications and Human Resources teams. We can create posters, cards, one pagers, graphic elements for goodies or social media publications, but also corporate videos illustrating our daily life at Ludia and our amazing games.
Being a point of contact for almost every department, we discuss with producers, communications and HR teams about their needs and expectations so we can participate in the creation of those assets and improve the visibility of our studio, who we are and what we do at Ludia. These elements combined help in attracting new talent, and in creating a positive impact on employees in the studio.
Our ambition: to make a positive impact
It is so important for us to see the results of our work, internally as externally. We hope to make a positive impact, and that what we create can last through time for both our player base and our coworkers. We are so proud to support the development of clear communications internally and even prouder if we can contribute to the attraction of new talent. Externally and for our games, it is always a huge satisfaction to know that we contribute to the players’ engagement. We study new ways of attracting players, help in the preparation of new game launches, and collaborate with all departments to help our studio grow. If a game still appears fresh and exciting after 5 years, and we, at marketing, have a little input on it, we are more than happy!
In a nutshell and a few hundred words, that’s what we do, this is who we are as part of Ludia. Maybe sometimes we do things that look shiny and cool – and sometimes just plain and to the point, but there’s always a purpose behind it. We love being part of this dynamic and ever changing environment. We take pride in delivering great assets, that are relevant and creative, and that deliver good results. Each day, we do our best to be up to this challenge!
So next time you see an ad, a poster, a video, a promotional offer, a landing page, a pin, please think about all the amazing people behind the work and everything involved that made it possible!
Every studio has a different name for this team. They are what you could call our daily heros, working in the shadows, answering our players on forums and app stores. They help players the best they can and give advice with kindness in mind. They also bring player experience to the production team, by sharing player opinions. Production teams use their feedback to level up the quality of the game. At Ludia, we call this team“Moderation and Social Care”. That name is representative of what they do, which is to take good care of our communities.
Their work, their daily interactions with players and production teams, their challenges and their adaptation to work-from-home… we decided to shine a spotlight on them and let you in on this amazing group of people!
Moderation and Social Care: What do they do exactly?
You’re probably familiar with job titles such as “Player Experience Manager” or “Game Master”. But at Ludia, those titles did not fit with the personality and mindset of our team. After some time of reflection, we came up with something that was more representative: “Moderation and Social Care Specialists”or as we refer to them internally the MSCS team.
The main objective for this wonderful team? To keep our communities on forums and app stores as happy and safe as possible, which allows us to in turn keep our employees safe as well.
But, what is it they do exactly?
All the forums, app stores, comment spaces; our team manages, not to mention in several different languages too! Their goal is to ensure that all questions get answered as quickly as possible, and that everyone respects communication guidelines, to update all platforms, inform players of any changes or updates, and ensure the safety of our communities .
It is a very meticulous and rigorous role that requires a lot of energy and dedication. They must identify questions, research information, evaluate the risk of aggressive comments. They need to act fast, with kindness and understanding, be able to interact with diplomacy, and make difficult decisions when necessary. The internet is indeed a funny place, where certain people seem to forget how to act respectfully. Comments can be hurtful, even violent and threatening at times towards other players and our employees. MSCS ensures to flag these, evaluate their risk, and as a result take the necessary measures . Between you and us, no one likes to ban someone, but safety always comes first. It remains our top priority.
Internal and remote employees: coming together for our players!
At Ludia, 5 amazing people make up this department. But we are lucky to count on remote colleagues as well. A total of 16 people are also part of the team. Based in several locations abroad, from the US to Scotland, Poland to the Philippines, and other countries, this allows us to better serve our communities around the world.
Rigorous organization and distinct specialties for a top performance
You guessed it! With all the hard work that comes with managing various platforms, the team needs to be very organized and have a good grip of time management to fulfill its mission.
In addition to it’s manager, every internal team member of MSCS works on app stores management as well as the moderation of forums, but a specialty is assigned to each. Two people are assigned the biggests app stores that have numerous and highly engaged communities and some of the forums, two other people are managing the biggest forums with the most active communities and some of the app stores requiring a bit less time to manage. This way, every platform is covered efficiently by one of our experts. Comments that require answers are replied to within 24h. The priority is to offer the best service to our players. When a new member joins the team, specific attention is paid to give them the best tools and pieces of information to better organize their tasks and work schedule. In order to guide a new employee, they receive an example of a typical work day, the tasks that need to be completed, the time it should take etc. Each person being different, organization can be too. If difficulties had to occur, the manager would take time to discuss, evaluate and understand the blocking points and the best way to rectify the situation.
Besides one-on-one meetings with their manager, who cares more than anything about putting the wellbeing of the team first and is available each time someone expresses the need to talk, the team also has 3 meetings a day. They discuss workflow, energy and the mental state of each team member, definition of new priorities and redistribution of the platforms according to the current situation. Those meetings are essential for the good work and dynamic of the team. There are also less formal meetings just aimed at taking a deep breath, being together, laughing and sharing some time together to let go of the pressure that could have come up.
Most people tend to finish their work day at 5:30 p.m., for the MSCS this isn’t exactly the case. Alternating each day, each member of the team is on-call. They monitor the platform to make sure app-stores and forums stay safe places whether it be day, night or the weekend. Isn’t it a great proof of their ruthless commitment ?
A close link with production
In order to plan the workflow, and because they are anticipation masters of our players’ reactions, MSCS takes part in production meetings where new updates are announced. Those meetings are fundamental for the organization of the team. It allows them to work on their priorities calendar, and make sure no major update is made on the exact same day as the one planned for another game. This indeed could result in a huge inflow of comments, that could be very difficult to handle. Some producers even integrate MSCS before the update announcement to get their feedback. Players’ perception is key, and the team can bring this vision and expertise to the table.
MSCS’s role is even more relevant during soft launches, as it is a direct window to the players visions and reactions. At that time, optimization can still be made before the worldwide launch. Our community’s feedback is then a golden source of information, extremely useful for the production team.
Front row seats to player reactions
Throughout forums and app stores, MSCS get an exclusive view on player emotions or behavioral changes. This can be such a great moment when reactions to the launch of a feature are positive, for example. But when reactions are negative, it’s quite the opposite.
With the current pandemic and lockdown, the situation can sometimes be difficult to handle for a lot of people. Our team has noticed huge changes in terms of player behaviour these last few weeks on our platforms. Our players are more committed than ever, they come back, share a lot, discuss regularly about the games. This part is extremely positive and reminds us how lucky we are to be part of this wonderful industry, we are truly blessed. But in parallel to that, we can deeply feel the tension. There is, with no doubt, a huge effect on our communities’ mental health: more sensitivity, fast answers based on emotions, sometimes more distress, anger and aggressivity are common lately.
A huge challenge: mental health
Our amazing team,Moderation and Social Care, just as all Ludians, deeply care about our communities. During these weird and difficult times, it is more important than ever for us to pay special attention to our players, and double our efforts to keep everyone safe, promote well being and good mental health for all. When they feel like it is needed, the members of MSCS do not hesitate to remind the entire community of different help and emergency contacts(all links will be available at the end of the article).They have even decided to make them available continuously on the forums page. No matter the player, they make it clear that this person counts, and is not alone.
Beyond the players, our employees’ mental health is also a top priority at Ludia, maybe even more within the Moderation and Social Care team. As said earlier, it is such a passionate job but can be demanding and threatening at times. Comments said in distress can also hit hard to our wonderful MSCS team members behind their screen, as they have a lot of empathy; an amazing gift but sometimes a burden. Ludia and even more so their manager take great care of discussing with each team member to check in if they are ok, be the listener they need, offer extra time off and implement fun activities to cheer them up! The last one implemented: share the funniest comments of the community! This works every time by bringing a bit of joy and lots of laughter to everyone.
Another thing that helps a lot? Sharing and the continuous support! All team members, internal and remote, are invited to share, express themselves, be open so that everyone can contribute and be honest, improve procedures, and lift team spirit. The managers main focus: “That everyone has a voice, to encourage everyone to express themselves and not keep everything bottled up inside.”. Good listening and transparency, are the pillars of this incredible committed, hilarious, and passionate team.
And during covid-19, how has working from home changed for the team?
In all transparency, if a team has all the tools on hand to be able to work remotely, it’s surely the Moderation and Social Care department. As mentioned above, part of the team is working remotely already. Have you ever noticed that the team is also available not only evenings and weekends but also during the holiday season when our studio is closed? A work-from-home approach was already taking place for this department. The preexisting team’s cohesion, great management, and organization has allowed them to be fully operational and as effective as usual since the announcement of the temporary closing of the physical studio..
Of course, some points are not as easy to handle. It can be a bit difficult to get the answers needed right away,there’s a delay when waiting for a reply on Slack, we can’t just stop by our coworkers desks anymore, or take an actual face-to-face break together. So MSCS compensates with more team and one-on-one meetings, Slack conversations, and videoconferences.
On a brighter note, everyone has decided to make the best of the situation and try to enjoy the small joys of working from home: spending more time with family members, being able to jump in a workout session during breaks, being able to listen to any music, working with a lovely cat on your knees!
Advice for people interested in joining such an amazing team?
It is a fantastic job, and it’s even better when you are lucky enough to be part of a hardworking, passionate, and fun team as our beloved Moderation and Social Care one at Ludia. To succeed in that type of position here are two tips : have tough skin and have a tremendous sense of humour! With these two qualities, there is no doubt you’ll be a future shining star in moderation and social care!
To wrap up, we wanted to add:
For everyone managing moderation, forums, and app stores: we see, we care, we are so proud. Simply, a huge thanks!
To everyone else: Be kind and indulgent, always, with others but even more so with yourself. Take great care! #everythingwillbeok
*If you ever feel the need to, here is a list of help and emergencies numbers. Please never hesitate to use those and ask for help. It is the best gift you could offer yourself, and one of the bravest things in the whole world.
For the last month and a half all teams at Ludia have been working from home. The current situation is complex and necessary, but brings with it its slew of challenges in the development of our projects, and also for the daily lives of all of our employees.
In this context we wanted to let you in on the day-to-day operations of the studio and some of our Ludians daily routines. This week, we start off with Coralie Munier, who has been a Producer here at Ludia for the last 8 years, and is a Mother to her 18-month old daughter.
The production of a game while working from home
Coralie is a producer on our game Dragons: Titan Uprising. Between strategic planning, defining objectives, distribution of tasks, collaborating with other departments and managing a team of 30 people, even in a “normal” context this is a demanding role, highly based on communication. This can be very challenging to manage, especially at a distance.
On the other hand, Coralie and her team were able to rapidly adapt and efficiently keep up with production. “What helps us, is having an extremely clear roadmap. When the vision is clear, they know where they’re going and what they need to do.” Certain situations need to be managed more regularly but globally, they’ve tried to keep and maintain the same routine and functioning in place as the one at the studio; the sprint meetings once every two weeks, and the recurring, habitual meetings. The only thing that changes is that they are now virtual.
It’s by being organized and keeping a weekly rhythm similar to that of what the team is used to, with a few exceptions of course, that allows for them to produce and maintain their same quality of work.
Managing a team at a distance
It takes a lot of organization to manage a 30 person team including, notably game designers, developers, testers, and artists, in a way that is as efficient and human as possible. There wasn’t a need to put in place new things, but rather to simply adapt all the previously physical actions into virtual. Naturally, specific attention was placed on reinforcing communication and a regularity of contact (whether by call, video, or chat). This regular contact is more than to just discuss tasks and projects, but to ensure that each team member is feeling good, that there are no specific issues or to simply allow them to talk about how they are feeling. The team is encouraged to be open and honest about their emotions in order to be accompanied in a way that is ideal for them during this worrisome time. In addition to regular stand-up meetings, every team lead is responsible for 2-5 people which he or she must speak with every day. Similarly, Coralie takes the time to discuss with each of her leads daily.
More generally speaking, for Ludians that have been with the studio for a longer period of time, it’s a bit easier, but for new employees, working from home can be a big challenge. The team therefore places special attention to the latest recruits. “One of our new arrivals started about 1 month before the deployment of remote work. He’s just freshly arrived in Montreal; he’s not in his country, doesn’t really have any friends here, nor family, and just moved into an apartment that doesn’t feel like home yet. We pay very special attention to him, his lead speaks to him everyday and creates social, informal moments. For example, they connect together at lunch time to play games together.” The most important aspect for Coralie is that not one person of her team feels isolated.
Another category of people that are naturally having more difficulty in this situation, but for different reasons are parents. The key message for them is: do your best. As herself, a Mother to a young child, Coralie reassures parents and reminds them of the flexibility offered by Ludia to work when they can (in respect to the deadline of deliverables). She even rallied her troops to create a wonderful team spirit that allows others to support and help lessen certain people’s workload if need be.
“I think that with the current situation we’re really seeing Ludia at it’s best, the support between Ludians, and it makes us realize that we are lucky to be working in these conditions and for this studio.”
Although if she allows parents a lot more flexibility, it’s often a lot more complex for her to benefit from the same flexibility.
In fact, when others can organize their schedules to work early in the morning, or late at night whilst the kids are asleep, it’s not always a conceivable solution when you’re managing thirty people daily. Coralie must be available to her team during regular hours, which has required a lot of adaptation.
Working from home with a young child
What she misses the most? “The ability to switch my brain and concentrate solely on my work. In the Ludia offices, I can devote my entire energy and concentration to my work. When you need to also take care of an 18-month old at the same time, it changes everything. We realize that there are so many things we take for granted, and we’ll appreciate them so much more once we’ll be back in the studio. I also have a lot more admiration for my child’s caretaker, haha.”
So how does one organize themselves to manage their work as a video game producer and also care for their young child?
Coralie and her partner Romain, adapt their time management by alternating their work moments and moments spent with their little one. They try, to the best of their ability, to schedule meetings in function of each other’s agendas in order not to be both working at the same time. Does it always work out? Well, no, sometimes one or the other has the little one on their lap during a videoconference, “but everyone is really considerate and understanding in these cases”. We adapt!
In a few words, here’s how a typical day works out for Coralie:
7 a.m.: The little one wakes up. 9:30 a.m.: Nap time. This is where Coralie and Romain plan out their most important calls: VP production, Human Resources, Team Meetings… 12 p.m.: The little one wakes up and lunches are prepared (it’s crazy the time we spend just preparing food! When at the studio, we simply just stepped out to get a salad or sandwich – it’s the little things that we take for granted!) Afternoon: It’s at this point that both really start alternating taking care of the little one. Certain days she’ll do another nap, but we’re never sure. So, again, we need to re-arrange our agenda’s in consequence and organize ourselves the best we can to ensure we can get some work done while being reasonably available for our teams. 6 p.m.: Already a new meal to prepare. 7 p.m.: The little one goes to sleep and Coralie and her partner start up work again. Planning tasks, meetings, defining objectives, and everything else that doesn’t require other teammates. 9 p.m.: It’s time to eat and to relax!
“To be perfectly honest, it makes for long days, but we finally found a rhythm. Thankfully our daughter has really good nights, and generally stays asleep from 6 p.m. to 7 a.m. the following day. In the beginning, we wanted so much to follow a specific routine, that would be the same daily, but that wouldn’t work. With a child, we need to go with the flow and take things as they come. If one morning I see that it really won’t be possible, I let my team know that I’m taking a day off. They all know what they must do, and there is less pressure on me. The following day I can return rested and more readily available to them. It’s also leading by example. I encourage the parents on my team to do the same, our mobile days are there for a reason. And in emergency situations, everyone adapts. Again, we’re all doing our best, there is more magic recipe.”
“My advice to parents: don’t try and be perfect, nor find the perfect routine! Take it day by day, be indulgent with yourselves and with your little ones. You are stronger than you think!”
“Also, my last piece of advice: take time off if you need it! Parent or not, don’t wait until you’ve reached your limit. Taking the day off from time to time to concentrate on yourself or your family without the pressures of work-from-home can make all the difference!”
Aujourd’hui est un jour très spécial pour tous les amoureux de créatures préhistoriques, Ludia et Universal Brand Development s’associent avec Google pour donner vie à 10 dinosaures grâce à la Réalité Augmentée dans Google Search. Vous pouvez remonter dans le temps jusqu’à la préhistoire et observer un T. Rex piétiner dans votre salon ou le majestueux Brachiosaure dominer les arbres de votre quartier.
Pour les trouver, recherchez un dinosaure dans Google en utilisant votre appareil mobile et cliquez sur “afficher en 3D” pour leur donner vie grâce à la réalité augmentée. Cliquez sur “Voir en taille réelle”, les technologies d’éclairage repositionneront automatiquement le dinosaure dans l’espace dans lequel vous vous trouvez pour lui faire prendre la place nécessaire. Vous pouvez également zoomer pour observer de près la texture de sa peau. Les modèles deJurassic World Alive de Ludia font en effet partie des dinosaures en réalité augmentée les plus réalistes créés à ce jour.
Les dinosaures de Jurassic World disponibles en réalité augmentée sont les suivants : Tyrannosaurus Rex, Velociraptor, Triceratops, Spinosaurus, Stegosaurus, Brachiosaurus, Ankylosaurus, Dilophosaurus, Pteranodon et Parasaurolophus.
N’hésitez pas à faire preuve de créativité, à créer vos propres vidéos, et partager vos rencontres avec ces créatures majestueuses sur Facebook, Instagram et Twitter, en utilisant #Google3D and #JurassicWorld. Et une fois que vous aurez trouvé les 10 dinosaures sur Google AR, n’oubliez pas de venir jouer pour pouvoir en trouver plus de 200 dans le jeu et tout autour de vous !
Curieux de découvrir comment notre équipe crée les dinosaures ? Modelisation 3D, textures et animation, regardez cette vidéo pour découvrir le processus:
Almost one year ago Ludia was bringing it’s wellness engagement to another level with the opening of our corporate Gym, Gym360 – Wellness by Ludia. Even though the current situation comes with its slew of challenges, we are committed to providing our employees wellness at distance.
Normally, our Ludians have access to a healthy breakfast at work, daily access to our free Gym that is decked out with gym equipment and machines, but also daily classes and advice and tips from expert coaches, the possibility to reserve massage sessions, and the regular expertise of an ergonomist if needed.
Now that we’re at a distance, these advantages are a little hard to come by. But we rise to the challenge, never forgetting our engagement to employee wellness. Incidentally, this time probably calls for even greater wellness and health support, both physically and mentally. We are thus doing everything in our power to accompany Ludians even more.
Physical well-being at home by Ludia
Ergonomic tips for at-home work stations
Setting up an at-home workstation is not always easy. Beyond technical equipment, desks at the studio are ergonomically sound for employees. Therefore, in order to create the best possible work environment at home, the entire studio received ergonomic advice and best practices to replicate at home!
The wellness account adapted
Because an adapted desk and a good office chair isn’t always what we have at home, our employees responsible for Employee Benefits worked hard to adapt our employees’ wellness accounts. The amount offered to employees per year for wellness activities and equipment can now be used to purchase office furniture to provide the best possible working conditions at home. That way we can avoid small aches and pains, that are uncomfortable and maybe even dangerous long term.
The Gym 360 – Le bien-être par Ludia becomes virtual
One of the advantages most appreciated by Ludians is probably access to the gym. Classes, machines, advice from certified coaches, easily accessible, locker rooms, showers with hygiene products… The gym was created with our employees’ wellness in mind. In this context, we could think that this privilege is of course momentarily put on hold… but not at all! Concerned about employees well-being, teams at Ludia and staff at Gym360 came together to launch virtual classes. Everyone can therefore continue to take advantage of their favorite classes. HIIT, Tabata, Yogafit, WOD, Yoga… there’s something for everyone in terms of exercise preferences and schedule. And for those that are a little more pressed for time, and want to jump start their morning, a new session lasting a short 15 minutes, for all levels is now being offered so everyone can stay in shape together! Above staying fit, these meet-ups also allow us to keep a close-knit atmosphere with the team and improves everyone’s good mood, giving us a sense of normalcy.
A specific attention to mental wellness
One of the challenges in the current context and working from home long terms is definitely the impact on our mental wellness. That’s why it’s one of the main attention points at Ludia. Teams make their best to anticipate potential issues that could come about and bring forth the tools and support necessary to all members of the studio.
Advice for work/life balance
Pouring yourself dry in your professional life or on the contruarty not being able to properly maintain it, granting too much or not enough time to your professional life or personal life can quickly happen in this context. All this demands for a period of adaptation and a good dose of organization. It is often complex to know where to begin in order to maintain a good balance that will allow us a bit more serenity as we face the next couple of weeks. To accompany and support our teams in the transition to remote work, our Ludians received a number of tips and tricks, but most importantly messages of benevolence: the idea being to do your best. There is no perfect recipe in this situation. Like everybody else we are in a period of adaptation and tests, and effort and support from all is key. That’s why all Ludians were invited to share their experience and tips through a short survey. And new communications are regularly sent to employees concerning this subject.
Specific tips according to your work-from-home situation
Diversity is one of the characteristics that represents Ludia the most. It’s also representative of the patterns of life present among our Ludians. Large families, single parents, with young children, with teenagers, with partners, with roommates, with pets, alone, all these situations bring their own unique challenges. Because we want to support and accompany ALL our Ludians and respect our fundamental value of inclusion, our team strives to address each one of these situations and their associated issues! We are together, even at a distance!
While at home we must take care of young children, the traditional 9 to 5 is quickly called into question. Even the “core hours” that are usually mandatory, quickly became an issue to address. At Ludia, an exceptional context means exceptional measures and adaptations. In order to facilitate every parent’s life, we allowed for flexible agendas; Ludians can now organize their time as they wish (or can rather). They must simply submit what is required of them, and inform their manager and teams.
The importance of opening up, and talking about your emotions
Beyond the purely logistical and organizational aspects of work, the current situation can easily take a toll on your mood and emotions. Ludia encourages all Ludians to open up. It is totally normal and ok not to feel your best emotionally, but it is not ok to shut down when dealing with these types of issues. Managers are invited to host 1on1’s, and Ludians in general are encouraged to open up and be honest with their team, colleagues and friends, the HR Team, and most importantly themselves regarding this subject.
The message that is repeated internally at the studio, but merits being heard more largely, is that : if you need to talk, never hesitate. Ask for a call, video chat, or even a conversation through messaging, whatever is more comfortable for you. If you ever feel the need to talk, don’t stop yourself. Don’t ever be scared to say that you need to talk, as there’s a big chance that the person on the other side of your screen needs it too. Venting is so important in these moments in order not to explode later.
Virtual office: maintaining a social life at the studio, even virtually
Again, being at a distance does not mean being alone or isolated. The social life at the studio thus continues! It’s only a bit different than before: it’s now virtual. Breakfasts, coffee breaks, lunch times, exercise classes, happy hours: all these social encounters that are essential so we can keep being close and maintain our good spirit at Ludia! The tools available today are wonderful and allowed the creation of a virtual office! With the help of an interactive map, Ludians can now find all the key spaces at the studio:
The kitchen to share a coffee, breakfast or lunch with colleagues
The lounge for our traditional happy hour and Lunch & Learns
The Gym to quickly access virtual sessions
Our LudiaLive space for our town hall meet-ups
The idea being that if you think you can’t do something because you’re at home, think again – and be creative. You’re only limited by your own imagination, right?
Simultaneously, we also have tools such as our virtual clinic available 24/7 or access to an Employee Assistance Program which offers a great number of services. Both are available to all employees in order to better accompany them during these difficult times.
In all honesty, this is an uncharted territory for us too; but a wonderful and wide field open to new opportunities and ideas. Ludia is ready to put in place further actions, to adapt, and to guarantee the wellness of all members of its crew.
The current situation is quite particular, but we are lucky to be part of such a booming industry abuzz with activity, and fully operational with all staff now working remotely. Beyond Live support for our games, we continue to work hard on our games in development. We are also working hard to complete our teams so that projects may continue to move forward. Frédérique et Marion, our Talent Acquisition Specialists, are always on the lookout for new recruits. Here are a couple of details about Ludia and the procedures put in place.
One of the strengths of our Talent Acquisition team is their ability to recruit remotely through global recruitment for international profiles. Before announcing that Ludians would be working from home, they already had a solid process down pat. Many managers had already gone through this exercise and were equipped with the tools necessary to move forward without any major issues. That being said, a period of adaptation was imperative. In order to not lose the quality of in-person recruitment processes, the team takes their time, they’ve added steps so that everyone concerned can follow advancements and be comfortable with how things are rolling-out. They make sure that every step is properly concluded before hopping onto the next.
They of course, use internal tools such as Slack and Hangouts, but they’ve taken preparation one step further. The most important aspect is communication, the exchanges they have with candidates. They therefore don’t neglect preparation, follow-ups and conclusions. All parties must be able to express themselves, ask questions, provide details, raise doubts, and interrogate. All that demands learning and adjustment, but especially a benevolent support from both the candidates and the Ludians involved in the recruitment process.
Our teams are more organized than ever. Frédérique et Marion were inspired by our games and applied best practices on recruitment processes: added steps, becoming stricter on QA milestones, working in a more agile way…
They are continuously bettering this process in regards to feedback from internal contacts and candidates.
The importance of people
Because we spend a lot of time using various software and tools, and that conversations are essentially virtual as of today, we have placed an increasing emphasis on the value of people in our remote hiring process.
The fact that we’re only seeing people through videoconferencing: sound problems arise, connexion issues ensue, these are all daily challenges. It is also often complicated to match the feeling that we may have meeting a candidate in the flesh.
So, again, we’ve taken the decision to take our time, to keep up with good habits. Patience and support are key words in this situation. Our recruiters support Ludians who are leading the interviews by keeping the conversation fluid. Often videoconferencing can be awkward when there are more than 2 people present. They pay special attention to each participant in order to dig deeper on certain subjects, raise doubts, clarify situations, all of which lead to high quality interviews.
But what Marion and Frédérique have realized is that in the end, this adapted procedure allows them a lot more proximity with those involved. They exchange more, but also because the current situation is global and touches everyone. There’s a feeling of solidarity. They take the time to ensure that everyone is comfortable and they try to lessen any anxieties. Comprehension and support is felt and shared by everyone.
What about new employee integration?
In all honesty, new employee integration in this context adds a level of difficulty and is a challenge. But integration for new employees has still been happening in the last weeks, and it’s turning out to be very positive.
New logistics have been put in place for newcomers. There are obviously no studio visits or the physical discovery of workstations, but essential elements are still very much part of new employee onboarding! Our new Ludians receive their work equipment to work from home and are greeted on day one by a member of the Talent and Culture team for the habitual presentation of the studio. Everything is done virtually, of course, with a shared screen for the presentation. We also never forget to take the time to share a coffee and answer any and all questions. Next, via a group conversation or by videoconference we present the new recruit to their team, and their adventure at Ludia begins.
At a distance, yes, but isolated, definitely not.
In the current context we know that a solid, structured recruitment process and integration is even more imperative and we are always looking for ways to better it.
Like everyone else, this unprecedented situation is a learning experience, and we are making an effort to learn and take away the good from these lessons. We sincerely hope that all these additional efforts will give candidates the best possible experience. We are doing and will continue doing everything in our power to adapt quickly and efficiently to all possible outcomes.
A career change is such an important step, even more so today. It’s also why our teams put people first; in the end people are at the heart of what we do.
On March 13th, Ludia took the decision to transfer all it’s teams remotely starting the following Monday. In a week’s time,no less than 380 employees were equipped and fully operational. A real feat of strength for our IT team and all the people who volunteered to help them deliver.
A Unique Remote Work Situation
As with any emergency situation, what was put in place was very different from what would have been done in a different environment. If we would have decided to put in place remote work at Ludia, in a non-urgent context, which wasn’t the case, the logistics, equipment, decision-making, planning, and the entire implementation would have been entirely different. It would have been a real challenge of course, but with completely different problems and approaches.
In our case, remote work is less than common, especially considering equipment. Few employees are equipped with laptops, therefore complete workstations had to be distributed, some were even improved as they went along: computer tower, monitors, plugs, webcam, microphone, headphones.These material, human, and logistical challenges were carried by our IT Team.
A Huge Challenge
When the situation started to become concerning, the board rapidly established provisional plans and list of priority workstations. These plans demanded numerous resource materials and deadlines. Orders were placed with the idea of providing a deployment within the span of a couple weeks.
Then, everything accelerated very quickly. In lieu of the rapidly evolving situation, a decision was taken on Friday morning, March 13th based on the health and security of our Ludians. The entire studio would work-from-home starting Monday, March 16th. While the board of directors announced this decision personally to each team, the IT team, supported by the HR team and many other decisionnaries, searched for the best solutions to the following problem: how to rapidly equip 380 people with the necessary tools and equipment to work remotely? We were going into uncharted territory, with a big challenge to overcome.
Organisation: More Haste, Less Speed
As all employees were sent home, the IT team was still faced with the challenge of how to provide all employees with the necessary workstations to work-from-home. Knowing well that laptops were not a possible solution, the question remained: How to provide everyone everything necessary to work from home? Mirroring employees’ exact set-up (equipement, tools, and documents) was the most logical solution to ensuring that everyone was operational and productive.
With that solution in mind, the deployment needed to be organized! Theoretic plans were now reality: employee priority lists, team meetings, retrieval of needs. Everyone rolled up their sleeves and went to work. With due diligence, we reflected and worked for the success of the deployment, rather than too quickly. Our CEO Alexandre Thabet, took the time to personally see all deployment teams to say: be organised and deliver this deployment, but do not burn yourselves out completing the task; remember to also take care of yourself.
Knowing that we needed to move quickly but knowing that rest was as important, really helped the IT team surmount this feat. Having our CEO present everyday and in contact with every team was also a key factor. “Human” is one of our values here at Ludia, and that’s what remained at the heart of this operation.
Well Defined Logistics
With a well-defined plan, it was now time to prepare logistics!
First things first, dispatch all employees by order of priority and business criticality. This meant, as a first step, we needed to ensure LiveOps support for our games, and then we could roll-out equipment for our games in-development. First step was to create a list of materials for each phase of deployment, fill out and make orders, and only then could the preparation of the boxes of equipment commence. The IT team worked all week-end long to prepare the material and begin the distribution process (either by in-studio pick-up or at-home delivery) to begin Monday, March 16th. The following week rolled-out one day at a time.
A typical deployment day:
The IT team, executives, HR, and our incredible volunteers met-up every morning to define the plan of action for the day:
What must be done
Who does what
What are the priorities and deadlines
What elements we are waiting for and how can we remediate the situation
What are today’s possible obstacles and how can we avoid them
Teams and volunteers turn to Jean-François, our IT Director. Have we ever told you about humility at Ludia? Whatever a person’s role, everyone involved listens to directions and recommendations given and starts working towards moving the deployment forward efficiently.
Following this morning meeting, we start working: assembling nominative equipment boxes, managing the employee pick-up process, gathering the lists of needs for the next phase, managing deliveries, and next steps. At lunchtime, we take the time to sit and share a meal. Then we meet another time and continue moving forward, anticipating blockages and finding solutions. We contact employees that have not yet responded concerning their equipment needs. By mid-afternoon, we can start to have a clear vision of next day’s equipment distribution.
The most important part? Always ensuring that all elements have been prepared for the people in the current phase before starting the next. This avoids any mix-ups and potential errors that would take time to fix. Every employee box is prepared so that there is minimal installation and as little IT intervention as possible. That being said, a separate IT team forms to offer technical support to employees at a distance.
The same system is put in place everyday. If a new person volunteers their help, we take the time to explain what is to be done, how and why.
Within this context, one thing remains the same: we take our time. We take the time to explain, to analyse, to listen, to organise, to deliver properly.
Of course, minor errors were committed: a forgotten keyboard here and a broken screen there, but nothing too significant compared to that fact the 380 employees were equipped after only 7 days! These minor errors were all dealt with appropriately: we took note and found a solution. There’s no time to reprimand, especially with a team that does such a great job the rest of the time.
On top of that, not only are our current teams now equipped, but also our new employees. Even more impressive: everything is ready to be delivered to new team members joining in the coming weeks!
But the work isn’t finished just yet. This is just the beginning of the biggest pilot project we’ve launched. It’s going to require a lot of adaptation, cooperation, and preparation for the coming weeks. But our teams are ready, close-knit, and motivated!
2 Factors for Success: Trust and Human-Centered Thinking
Organization, well-oiled logistics, responsiveness, and agility we’re at the forefront of this deployment. But after discussing with the teams, what really made a difference was trust and our human-focused thinking.
Working like machines, burning out our teams, forgetting to take the pulse of others and forgetting to listen can easily happen in situations like this. Yet at Ludia these elements were naturally a priority. A wonderful example of this is our CEO’s way of thinking during this situation. Physically present during the entire deployment, he asked us to do our best but to make sure to take care of ourselves.
Our entire team upheld this spirit and state of mind. We worked hard, laughed together, and ensured that everyone took breaks. We learnt to better know and understand each other and bring out the best of everyone’s strength. We took the time to share, to listen, and that’s what enabled us to succeed and surmount this challenge; tired but not exhausted, proud and closer than ever.
Trust was primordial. No one was scared to express their thoughts, to stop the process if they had a doubt or an eventual error, and this combined, resulted in quality work.
Our employees provided incredible support, care, and mutual assistance which facilitated the deployment. It also brought an immense amount of company-wide gratitude towards the team that made this all possible.
With the help of our teams and volunteers, and the caring and comprehension of our Ludians, what seemed like a daunting logistical feat in uncharted territory, transformed itself into a beautiful success and an illustration of our values and corporate culture.
A Golden Ally
We would also like to say a special thanks to our unsung hero who enabled all home deliveries, while also recuperating material in all four corners of Montreal. This permitted us to advance, saving us precious time. Thank you Marc, our Chronos courier.
We call Marc our hero internally – he inevitably is a vital part of our dream team. If our employees can work operationally from home today, and you and your kids can find some small comfort playing our games at home, it’s in part thanks to him!
It’s moments like these that make us realise how lucky we are to work with quality partners and collaborators. We couldn’t be more proud of what we’ve been able to accomplish and to count such incredible people as part of our crew.
Dès le 13 mars, Ludia a pris la décision de mettre toutes ses équipes en télétravail à partir du lundi suivant. En 1 semaine, ce n’est pas moins de 380 employés qui ont été équipés et sont maintenant tous opérationnels. Un véritable tour de force pour notre équipe TI et toutes les personnes qui se sont portées volontaires pour les épauler.
Un télétravail bien particulier
Comme pour toute situation d’urgence, ce qui a été mis en place est bien évidemment très différent de ce qui aurait été fait en temps normal. Si nous avions décidé de mettre en place le télétravail chez Ludia hors contexte d’urgence – ce qui n’était pas à l’ordre du jour – la logistique, l’équipement, la prise de décision et le planning, la mise en place entière aurait suivi un tout autre déroulé. Ça aurait été un vrai défi en soi, mais avec des problématiques bien différentes.
Ici nous sommes donc sur un télétravail peu commun, au niveau de l’équipement surtout. Pas de laptops pour tout le monde, tous nos employés n’en étaient pas équipés, mais une distribution à tous de leurs stations de travail complètes et même améliorées : tour, écrans, prises, webcam, micro, casque audio.
Un défi matériel, humain et logistique qui a été porté par notre équipe TI.
Un défi de taille
Lorsque la situation a commencé à se révéler très préoccupante, les équipes décisionnaires ont rapidement établit des plans prévisionnels et des listes de personnes à équiper en priorités. Ces plans demandaient des ressources matérielles nombreuses et des délais. Des commandes ont été passées mais l’idée était de prévoir le tout pour un déploiement possible dans quelques semaines.
Puis tout s’est très vite accéléré. Aux vues de la rapide évolution de la situation la décision a été prise vendredi 13 mars au matin de mettre en priorité la santé et la sécurité de nos Ludiens, et de lancer le travail à domicile dès lundi 16 mars. Pendant que la direction annonçait cette décision en personne à chacune des équipes, l’équipe TI, épaulée des RH et de plusieurs autres décisionnaires a cherché les meilleures solutions au problème épineux suivant : comment équiper rapidement chacune des 380 personnes du studio avec le matériels et les outils nécessaires à leur travail ? Beaucoup d’inconnu et un défi de taille à relever.
Organisation : vitesse oui, mais certainement pas précipitation
Nous envoyons donc tous nos employés chez eux. Et comme évoqué précédemment la solution des laptops n’était pas envisageable. Sachant cela, l’équipe TI avait anticipé un peu la question la veille. Comment fournir à tous ce qui leur est nécessaire pour travailler? Les logiciels, les outils, les documents, tout ce qu’ils ont à disposition sur leurs stations de travail actuelles ? Leurs stations de travail actuelles, voilà, c’est ce qu’il faut pouvoir leur fournir ! C’est la solution la plus sécuritaire pour s’assurer du bon fonctionnement de tout le monde.
La solution trouvée il faut maintenant organiser tout ce déploiement ! Les plans théoriques deviennent réels : listes de priorités des employés, rencontre des équipes, récupération des besoins. Tout le monde se met en marche, on réfléchit et on travaille vite, oui, mais on ne se précipite pas. Alexandre Thabet, notre CEO, prend le temps de voir les équipes et leur dit alors ce qui va faire toute la différence : organisez-vous et déployez le télétravail mais ne vous brûlez pas, ne vous tuez pas complètement à la tâche, prenez aussi soin de vous.
Savoir qu’il fallait agir rapidement mais sans pour autant tout faire dans la précipitation et savoir prendre des temps de repos a grandement aidé l’équipe TI à relever ce défi. Avoir notre CEO présent tous les jours au contact des équipes a été aussi un point clé. L’humain, une des valeurs clés de Ludia, est resté au cœur du processus tout du long.
Une logistique à bien cadrer
Le plan défini, il est temps de préparer la logistique !
Tout d’abord répartir les employés dans des listes par ordre de priorité de mise à disposition d’équipement pour assurer le support de nos jeux Live dans un premier temps, et de nos jeux en développement dans un second. Faire la liste des besoins matériels pour chacune des phases de déploiement, passer les commandes et le travail de préparation des boîtes de matériel pouvait commencer. L’équipe IT œuvre le week-end entier pour préparer le matériel et commencer le processus de récupération (ou livraison pour les personnes à risque) dès lundi 16 mars, et le reste de la semaine s’organise.
Une journée type de ce déploiement :
Les équipes TI, exécutifs, RH et les (incroyables) volontaires se réunissent le matin pour définir le plan d’action de la journée :
– ce qui doit être fait
– qui se charge de quoi
– quelles sont les priorités et échéances
– quels sont les éléments pour lesquels nous sommes en attente et comment débloquer la situation
– quels sont les obstacles éventuels à anticiper pour la journée
Les équipes et les volontaires se tournent vers Jean-François, notre directeur TI. On vous a déjà parlé de l’humilité chez Ludia ? Quel que soit son poste habituel chacun se met en ordre de marche pour faire avancer efficacement le processus et écouter les directives et recommandations.
Après ce meeting tout le monde se met au travail : constitution des boîtes nominatives pour chaque employé, gestion des employés qui viennent récupérer leurs boîtes déjà prêtes, récupération des besoins des prochains sur la liste, gestion des livraisons, des prochains plannings. A midi on prend le temps de partager un repas, puis on se rencontre une nouvelle fois et on avance, on évoque les points bloquant, on trouve des solutions. On contacte les personnes n’ayant pas répondu concernant leurs besoins matériels. En milieu d’après-midi on peut commencer à y voir clair sur les livraisons possibles le lendemain.
Le plus important ? Toujours s’assurer d’avoir parfaitement préparé tous les éléments pour les personnes dans la phase en cours avant de commencer la prochaine phase. On évite ainsi de se mélanger et de commettre des erreurs qui prendront tout notre temps à régler par la suite. Chaque boîte a été constituée de manière à ce que l’installation requiert le moins d’intervention TI possible, mais en parallèle, une partie de l’équipe se met de suite en support pour aider les employés à distance.
La même mécanique se met en place chaque jour, si une nouvelle personne apporte son aide on prend le temps de lui expliquer ce qu’il faut faire, pourquoi, comment.
Dans cette tempête c’est un point à retenir : on prend le temps. On prend le temps d’expliquer, d’analyser, d’écouter, d’organiser, d’exécuter correctement.
Bien sûr de petites erreurs ont été faites, un oubli de clavier par ci par là et un écran cassé, mais rien de significatif au regard des 380 employés équipés finalement en 7 jours seulement ! Et ces erreurs ont toutes été gérées avec bienveillance : on constate et on trouve une solution, pas de temps pour réprimander, surtout des équipes qui font du reste un travail formidable.
Et ce n’est pas seulement nos employés actuels qui ont été équipés, mais nos nouveaux ont également reçus leur matériel. Et encore plus impressionnant, tout est prêt et pourra être livré à ceux qui nous rejoindront dans les semaines à venir !
Le travail n’est donc pas fini. C’est aujourd’hui comme si notre plus gros projet pilote était lancé, il va demander encore beaucoup d’adaptations, d’entraide et de préparation de ce que nous allons devoir mettre en place dans les semaines à venir. Mais nos équipes sont prêtes, soudées et motivées !
2 facteurs clés de réussite : la confiance et l’humain
L’organisation, la logistique bien huilée, la réactivité et l’agilité ont bien entendu été essentielles, mais en discutant avec les équipes, ce qui a réellement fait la différence, ce sont la confiance et la dimension humaine.
Travailler comme des machines, brûler les équipes, oublier de prendre en compte le ressenti des autres, de partager et d’écouter peut facilement arriver dans ce type de situation. Pourtant chez Ludia ces éléments ont été mis en priorité naturellement. Notre CEO qui nous demande de faire de notre mieux mais de nous préserver et qui est présent tous les jours en est une belle illustration.
Mais c’est l’équipe au complet qui a su garder cet état d’esprit. On travaille fort, mais on rit ensemble, on s’assure que tout le monde prend des pauses. On apprend à mieux se connaître et exploiter les forces de chacun. On prend le temps de partager, de s’écouter, et c’est ce qui nous permet d’arriver au bout, de relever ce défi, toujours entiers, fatigués mais pas brûlés, fiers et soudés.
La confiance a été primordiale. Personne n’a eu peur de s’exprimer, d’arrêter le processus lorsqu’il y avait un doute, une erreur éventuelle et c’est ce qui a permis ce travail de qualité.
Et nos employés ont fait preuve d’un soutien incroyable, de bienveillance et d’entraide qui ont facilité tout le déploiement, de reconnaissance aussi envers les équipes grâce à qui tout cela a été possible.
Avec l’aide de nos équipes, nos volontaires, la bienveillance et la compréhension de nos Ludiens, ce qui apparaissait comme un énorme défi logistique avec de nombreuses inconnues s’est transformé en un beau succès et une belle illustration de nos valeurs et notre culture d’entreprise.
Un allié en or
On voudrait aussi en profiter pour remercier un allié en or qui nous a aidé pour les livraisons des stations de travail chez nos employés mais aussi pour récupérer du matériel au 4 coins de Montréal afin de nous permettre d’avancer, nous permettre de gagner un temps plus que précieux : Marc notre coursier Chronos.
Ce coursier, en interne, on l’appelle notre héros – il fait partie intégrante de cette dream team- et si nos employés peuvent aujourd’hui travailler, et vous et vos enfants pouvez trouver du réconfort en jouant à nos jeux, c’est aussi beaucoup grâce à lui !
C’est dans ces moments que l’on se rend compte de la qualité des partenaires et collaborateurs avec lesquels on travaille. Nous ne pourrions être plus fiers aujourd’hui de ce qui a été accompli et de compter parmi notre crew des personnes aussi incroyables.
When people ask what is the role of a community manager, the most common answer we hear is that they spend alot time surfing on social media without understanding the real purpose. Since this profession did not officially exist a few years ago, varies from one company to another, and is still constantly evolving, it is only normal that one might not recognize its true value.
Here at Ludia, we understand the value that our Community Department brings through their everyday’s hard work engaging and exchanging with the passionate fans of our games. So when we hear that the most common vision of their role does not do them justice and is so far from reality, we decided that it’s time we highlight the important work this department is doing on a day-to-day basis. Without further ado, here’s an introduction of the vibrant Community Management team and a brief breakdown of their mission!
Community management: the complexity of a “new profession”.
Social, digital, creative and engaging. These 4 words might give you a first glimpse of what lies at the heart of the work of our community managers. But it would be a lie to tell you that this complex and constantly evolving profession can be reduced to just a few words. The reason why it is so complicated for many people to understand this position is that it is relatively new and the community managers work in a very fast paced environment.
If we were to give a general outline of it, the basic mission could be summarized as: to continuously improve retention by creatively and effectively animating, engaging and interacting with the communities, and to sustainably increase digital and social fingerprint for Ludia and its games. The focus is to foster strong relationships with our communities and to create a bridge between fans and developers. All this will create a virtuous circle of exchanges for the good of both the games and the communities.
The keyword is engagement. Every idea that will be thought of and creative material created will serve this goal. Engaging can take many forms: entertain, inform, surprise, interact, share, value, reassure, praise, etc. Engagement will have an effect on the community’s dynamic, attraction and retention for the game and dedicated networks.
The main functions are organized around different axes:
– Monitoring the latest trends (industry, competitors, other brands, top trends) – Creating appealing content – Brainstorming for ideas to tease, build hype and excitement – Scheduling and planning the content according to a precise calendar (while remaining reactive and up to date with new trends or news) – Interacting and engaging continuously with the communities – Interacting and fostering relationships with Influencers, Content Creators and Ambassadors – Analyzing and optimizing the performances of strategies and publications – Sharing good practices but also failures to allow the whole department to move in the right direction and learn
All these steps must be thought of for the different platforms because each one of them will have its own social strategy, content to focus on and technical constraints. The main platforms managed by our team are :
– Facebook – Twitter – Instagram – Youtube – Official Ludia Forum
Of course, according to the different trends and the emergence of novelties, new platforms can be explored (like TikTok). In any case, the team always makes sure to be present wherever our communities are, more or less intensely.
And this is done for all our games! You see, no time to wander around really 🙂
The vibrant team of Community at Ludia
Being a great community manager requires several essential characteristics such as having strong writing skills, being creative, attention to details, curious, a tiny spark of adventurous spirit and knowing how to learn from success but also mistakes. One thing to remember, according to Marcus Tan, our Head of Community Management, is that “there is no magic formula in community management”. It’s a job of constant learning and that’s what makes it such a stimulating role on a daily basis!
When we take a look at Ludia’s Community team, beyond professionalism, several things stand out. First the energy, the positivity, the vibrant side and the brains of its 6 members always bursting with new and greater ideas. Then the feeling of trust, openness, transparency and sharing that are so very present among the team.
All members evolve with a common goal and the desire to make the games and the whole team shine. No solo work here, no one hidden in a tiny corner. Yes each member has his/her own communities to manage but sharing is one of the most valued elements. Thanks to the follow-ups and weekly meetings, more or less formal exchanges on the latest trends, ideas to try or develop and the sharing of the latest victories and failures, our community managers nourish their minds and inspire each other. They help each other and combine their strengths to overcome obstacles and difficult situations together.
Everything changes very fast in community management. Trends, codes, what is considered creative, what becomes outdated, everything can go on and off in the blink of an eye. The team must therefore be insanely reactive and always on alert. The main challenge is to succeed in creating engaging content that will delight fans while capturing the attention of a new audience. In order to engage the communities successfully, it is a complex work to stay creative, inspired and as possible to try not to reuse the same content. It requires good capacities of adaptation and the ability to identify key indicators and analyze results. Yes, being a community manager also means having a sharp analytical mind!
Once again, this is not an exact science, because humans are at the heart of the role and the results! You need to A/B test, adapt, succeed, make mistakes, interact a lot and sometimes trust your gut-feelings to get to know the personality of your community. This is valid for new communities being created but just as true for the one already established. As every human being who’s part of it, a community has a subjective and changing vision.
A strong trust shared with the production’s team and our licensors
Preparing and planning for the games launch as well as the announcement of various promotions and the daily animation of the social platforms, Community works very closely with production and our licensors.
In both cases, trust and deep respect have been built over the years. Exchanges are open. Community’s expertise is appreciated and taken into account when it comes to anticipate players’ appreciation of an upcoming update or to share ideas for new features, optimizations or events according to the players’ expectations and trends. Community is also, just as our “Moderation and Social Care” team, a great ally to identify bugs immediately reported by players, and provide great help in resolving these issues in a timely manner. A great mutual support with production naturally emerged for the good of the games and our communities.
Same with the licensors: an established trust. Of course, licensors’ approval rounds take place in order to validate the content, but the partnerships are so strong and based on solid foundations that Community can easily propose new ideas and test new mechanics. Working in such close proximity with our partners gives the Community access to exclusive content, the ability to attend events (such as the 25th anniversary of Jurassic Park and D&D Live 2019: The Descent) and receive great social support. All this allows us to provide higher quality and interesting content to our fans!
A community management department is so much more complex than you thought, isn’t it?
Today is International Dinosaur Day and…. Jurassic World Alive’s 2 year anniversary!
Can you believe it’s already been 2 years since Ludia and Universal Games and Digital Platforms brought dinosaurs to life in Jurassic World Alive? The mobile game, bringing players up close with their favorite prehistoric creatures from the Jurassic World film franchise using location-based technology and augmented reality (AR), was an ambitious project. The project has been a real joy for the passionate teams at Ludia to work on.
Thanks to a strong working partnership with Universal, the game benefited from the exploration of new concepts with a collaborative mindset. It was key to successfully run this massive AR/Geo-location game and we couldn’t be happier and prouder today!
With more than 200 dinosaurs and prehistoric creatures to discover, the game has received great support thanks to the wonderful community it has. Our players, who are passionate, engaged and supportive, are the real treasures here!
Always taking our community’s feedback into account, developing and improving the game, the team is also continuously working on updates and new features. The latest update introduced new Permian creatures, as well as Revenge abilities! And, there are even more surprises to come this summer! Among them, a new cooperative battle mode will be introduced. Players will be able to face off against dangerously powerful new creatures with their Alliance and friends, in the comfort of their home. But until then: practice hard in Campaigns, and get your creatures ready!