Every studio has a different name for this team. They are what you could call our daily heros, working in the shadows, answering our players on forums and app stores. They help players the best they can and give advice with kindness in mind. They also bring player experience to the production team, by sharing player opinions. Production teams use their feedback to level up the quality of the game. At Ludia, we call this team“Moderation and Social Care”. That name is representative of what they do, which is to take good care of our communities.
Their work, their daily interactions with players and production teams, their challenges and their adaptation to work-from-home… we decided to shine a spotlight on them and let you in on this amazing group of people!
Moderation and Social Care: What do they do exactly?
You’re probably familiar with job titles such as “Player Experience Manager” or “Game Master”. But at Ludia, those titles did not fit with the personality and mindset of our team. After some time of reflection, we came up with something that was more representative: “Moderation and Social Care Specialists”or as we refer to them internally the MSCS team.
The main objective for this wonderful team? To keep our communities on forums and app stores as happy and safe as possible, which allows us to in turn keep our employees safe as well.
But, what is it they do exactly?
All the forums, app stores, comment spaces; our team manages, not to mention in several different languages too! Their goal is to ensure that all questions get answered as quickly as possible, and that everyone respects communication guidelines, to update all platforms, inform players of any changes or updates, and ensure the safety of our communities .
It is a very meticulous and rigorous role that requires a lot of energy and dedication. They must identify questions, research information, evaluate the risk of aggressive comments. They need to act fast, with kindness and understanding, be able to interact with diplomacy, and make difficult decisions when necessary. The internet is indeed a funny place, where certain people seem to forget how to act respectfully. Comments can be hurtful, even violent and threatening at times towards other players and our employees. MSCS ensures to flag these, evaluate their risk, and as a result take the necessary measures . Between you and us, no one likes to ban someone, but safety always comes first. It remains our top priority.
Internal and remote employees: coming together for our players!
At Ludia, 5 amazing people make up this department. But we are lucky to count on remote colleagues as well. A total of 16 people are also part of the team. Based in several locations abroad, from the US to Scotland, Poland to the Philippines, and other countries, this allows us to better serve our communities around the world.
Rigorous organization and distinct specialties for a top performance
You guessed it! With all the hard work that comes with managing various platforms, the team needs to be very organized and have a good grip of time management to fulfill its mission.
In addition to it’s manager, every internal team member of MSCS works on app stores management as well as the moderation of forums, but a specialty is assigned to each. Two people are assigned the biggests app stores that have numerous and highly engaged communities and some of the forums, two other people are managing the biggest forums with the most active communities and some of the app stores requiring a bit less time to manage. This way, every platform is covered efficiently by one of our experts. Comments that require answers are replied to within 24h. The priority is to offer the best service to our players. When a new member joins the team, specific attention is paid to give them the best tools and pieces of information to better organize their tasks and work schedule. In order to guide a new employee, they receive an example of a typical work day, the tasks that need to be completed, the time it should take etc. Each person being different, organization can be too. If difficulties had to occur, the manager would take time to discuss, evaluate and understand the blocking points and the best way to rectify the situation.
Besides one-on-one meetings with their manager, who cares more than anything about putting the wellbeing of the team first and is available each time someone expresses the need to talk, the team also has 3 meetings a day. They discuss workflow, energy and the mental state of each team member, definition of new priorities and redistribution of the platforms according to the current situation. Those meetings are essential for the good work and dynamic of the team. There are also less formal meetings just aimed at taking a deep breath, being together, laughing and sharing some time together to let go of the pressure that could have come up.
Most people tend to finish their work day at 5:30 p.m., for the MSCS this isn’t exactly the case. Alternating each day, each member of the team is on-call. They monitor the platform to make sure app-stores and forums stay safe places whether it be day, night or the weekend. Isn’t it a great proof of their ruthless commitment ?
A close link with production
In order to plan the workflow, and because they are anticipation masters of our players’ reactions, MSCS takes part in production meetings where new updates are announced. Those meetings are fundamental for the organization of the team. It allows them to work on their priorities calendar, and make sure no major update is made on the exact same day as the one planned for another game. This indeed could result in a huge inflow of comments, that could be very difficult to handle. Some producers even integrate MSCS before the update announcement to get their feedback. Players’ perception is key, and the team can bring this vision and expertise to the table.
MSCS’s role is even more relevant during soft launches, as it is a direct window to the players visions and reactions. At that time, optimization can still be made before the worldwide launch. Our community’s feedback is then a golden source of information, extremely useful for the production team.
Front row seats to player reactions
Throughout forums and app stores, MSCS get an exclusive view on player emotions or behavioral changes. This can be such a great moment when reactions to the launch of a feature are positive, for example. But when reactions are negative, it’s quite the opposite.
With the current pandemic and lockdown, the situation can sometimes be difficult to handle for a lot of people. Our team has noticed huge changes in terms of player behaviour these last few weeks on our platforms. Our players are more committed than ever, they come back, share a lot, discuss regularly about the games. This part is extremely positive and reminds us how lucky we are to be part of this wonderful industry, we are truly blessed. But in parallel to that, we can deeply feel the tension. There is, with no doubt, a huge effect on our communities’ mental health: more sensitivity, fast answers based on emotions, sometimes more distress, anger and aggressivity are common lately.
A huge challenge: mental health
Our amazing team,Moderation and Social Care, just as all Ludians, deeply care about our communities. During these weird and difficult times, it is more important than ever for us to pay special attention to our players, and double our efforts to keep everyone safe, promote well being and good mental health for all. When they feel like it is needed, the members of MSCS do not hesitate to remind the entire community of different help and emergency contacts(all links will be available at the end of the article).They have even decided to make them available continuously on the forums page. No matter the player, they make it clear that this person counts, and is not alone.
Beyond the players, our employees’ mental health is also a top priority at Ludia, maybe even more within the Moderation and Social Care team. As said earlier, it is such a passionate job but can be demanding and threatening at times. Comments said in distress can also hit hard to our wonderful MSCS team members behind their screen, as they have a lot of empathy; an amazing gift but sometimes a burden. Ludia and even more so their manager take great care of discussing with each team member to check in if they are ok, be the listener they need, offer extra time off and implement fun activities to cheer them up! The last one implemented: share the funniest comments of the community! This works every time by bringing a bit of joy and lots of laughter to everyone.
Another thing that helps a lot? Sharing and the continuous support! All team members, internal and remote, are invited to share, express themselves, be open so that everyone can contribute and be honest, improve procedures, and lift team spirit. The managers main focus: “That everyone has a voice, to encourage everyone to express themselves and not keep everything bottled up inside.”. Good listening and transparency, are the pillars of this incredible committed, hilarious, and passionate team.
And during covid-19, how has working from home changed for the team?
In all transparency, if a team has all the tools on hand to be able to work remotely, it’s surely the Moderation and Social Care department. As mentioned above, part of the team is working remotely already. Have you ever noticed that the team is also available not only evenings and weekends but also during the holiday season when our studio is closed? A work-from-home approach was already taking place for this department. The preexisting team’s cohesion, great management, and organization has allowed them to be fully operational and as effective as usual since the announcement of the temporary closing of the physical studio..
Of course, some points are not as easy to handle. It can be a bit difficult to get the answers needed right away,there’s a delay when waiting for a reply on Slack, we can’t just stop by our coworkers desks anymore, or take an actual face-to-face break together. So MSCS compensates with more team and one-on-one meetings, Slack conversations, and videoconferences.
On a brighter note, everyone has decided to make the best of the situation and try to enjoy the small joys of working from home: spending more time with family members, being able to jump in a workout session during breaks, being able to listen to any music, working with a lovely cat on your knees!
Advice for people interested in joining such an amazing team?
It is a fantastic job, and it’s even better when you are lucky enough to be part of a hardworking, passionate, and fun team as our beloved Moderation and Social Care one at Ludia. To succeed in that type of position here are two tips : have tough skin and have a tremendous sense of humour! With these two qualities, there is no doubt you’ll be a future shining star in moderation and social care!
To wrap up, we wanted to add:
For everyone managing moderation, forums, and app stores: we see, we care, we are so proud. Simply, a huge thanks!
To everyone else: Be kind and indulgent, always, with others but even more so with yourself. Take great care! #everythingwillbeok
*If you ever feel the need to, here is a list of help and emergencies numbers. Please never hesitate to use those and ask for help. It is the best gift you could offer yourself, and one of the bravest things in the whole world.
National Suicide Prevention Lifeline Canada and USA : 1-800-273-8255
Kids Help Phone Canada 1-800-668-6868
Crisis Line Canada: 1-866-996-0991
HopeLine USA : 1-919-231-4525
International Hotlines: Links to suicide crisis numbers from all over the world by Country
Information for those considering suicide and those who have recently lost someone to suicide and need help
Phone number: 1-613-702-4446
NEDIC Information on Eating disorders and links to helplines