Maggy, Jurassic World Alive’s Senior Producer, started working at Ludia in 2015. Not only does she supervise the creation of the dinosaurs for the Jurassic World:The Game and Jurassic World Alive mobile games, but she also works with the largest Game team at Ludia. During production, the team consisted of more than 100 developers, artists and designers! And we’re not even talking about the day-to-day work with other teams, such as IT, marketing, back-end, live-ops, community management, etc.
For all those aspects, she is the perfect resource at Ludia to provide insight into Ludia’s collaboration with the Universal Games team on one of its strongest licenses.
Ready? Ok Maggy, let’s talk about the Jurassic World universe, and Ludia’s relationship with Universal.
Working with Universal, how is it really?
The relationship between Ludia and Universal is one of the most collaborative among all of our projects. Since Jurassic World: The Game, Ludia’s first co-production, we worked closely on every single aspect together. From the dinosaurs, story writing and characters, to establishing the roadmap, reviewing the designs, developing the live ops calendar, and much more. Our objective is to continue building on a winning partnership that will continue to grow for many years.
Trust is key!
Thanks to our our collaboration on Jurassic Park Builder, Jurassic World: The Game and Jurassic World Alive, we’ve developed a strong and rewarding working relationship with Universal. I like to call it a trust-based relationship. This trust enables us to explore new ideas and concepts with a collaborative mindset. And we’ve found that due to our history together, we now are usually on the same page about the features that we find most important for the long-term success for the various titles.
Working with such a strong license like Jurassic World gives us an amazing advantage and visibility marketing-wise. The franchise is adored by almost two to three generations! Our team consists of a real fan-base for Jurassic World, they all know the dinosaurs by heart!
Anything unique about this collaboration?
We had the opportunity to work on our first full-length live-action trailer for the launch of Jurasssic World Alive, in collaboration with the Universal Games marketing team, and it has been viewed more than 3 million times! We were also able to leverage the Jurassic World: Fallen Kingdom film marketing campaign toshowcase the game in fun ways, such as when we were given the opportunity to tag the game at the end of the Jurassic World: Fallen Kingdom trailer that was shown in theatres.
Second, working with Universal continues to be a ton of fun and their input is very valuable in helping to bring our gameplay vision to life. To reinforce the authencity our games, we are given access to resources and assets that help us to make informed creative decisions during the development process, like being able to read the Jurassic World : Fallen Kingdom script almost a year before the film was released.
Finally, more recently, we partnered with the team at Universal Studios Hollywood on the recent opening of the new « Jurassic World – The Ride » attraction. The collaboration allowed us to created an event specifically for the ride location, so that when the people come out of the ride, they can battle with their own dinosaurs. Fans visiting the theme park were also able to collect their favorite dinosaurs and track down an exclusive Epic Incubator, a capsule that contains valuable resources, such as dinosaur DNA.
It goes without saying that being able to make our own contributions to some of Universal’s biggest launches has been very rewarding.
Key learnings to build the best relationship with strong licenses
The key to success is simple – treat your licensors like true partners. A strong collaboration helps make things go faster and everyone is able to accomplish their goals.