Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal.
Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including, Are You Smarter Than A 5th Grader?®, Family Feud®, Jurassic Park, Press Your Luck®, The Price Is Right®, Where's Waldo?® and Who Wants To Be A Millionaire.
While there’s certainly no silver bullet to attacking the App Store, Ludia has shown great success by leveraging big brands to help break through the considerable noise digital storefronts bring. They’ve successfully launched games like Jurassic Park Builder, The Price is Right Slots, Family Feud and several others, each of which has risen to close to the top of the charts. Ludia’s success is predicated both on the following that these big brands garner and their ability to craft quality game experiences in these familiar worlds.
We sat down with François Daoud, VP of Marketing at Ludia, to discuss his thoughts on mobile games, how Ludia has been able to find success and why Chartboost is such a meaningful piece of their overall strategy.
Chartboost: What do you LOVE about making games?
François Daoud, VP Marketing: Our teams are really passionate about what we do so to see our collaborative efforts come to fruition and hit those top charts is extremely rewarding. Plus, Ludia is a fun place to make games!
Chartboost: What’s the single most interesting thing you’ve learned about your users since Ludia came into existence?
François Daoud, VP Marketing: The commitment they have to our games. No matter how long they’ve been playing, our users are relentless in providing feedback. They notice everything, from major updates to the subtle changes, and they aren’t shy about it!
Chartboost: How does making branded games differ from making standard mobile titles?
François Daoud, VP Marketing: Working with the world’s leading IP holders and their brands certainly has its benefits. We get instant recognition & awareness worldwide. Collaborating with our licensing partners allows us to deliver products to the market that are “on brand” and pleasing to our core target audience. We’re able to run cross-promotional marketing efforts via their networks and other online channels that give us that extra exposure. Additionally, we’ve run cool campaigns involving talent. For example, during one of our Who Wants To Be A Millionaire promotional campaigns, we brought Meredith Vieira into the Facebook game for one hour where she actually won the million dollars! This was wildly successful and very well received by our fans.
Chartboost: Is there any single common element that Ludia brings to each of its branded games or is fairly tailored for each title given the differences in each universe?
François Daoud, VP Marketing: We really encourage our players to interact and share the fun with their friends, hence our “& Friends” franchise.
Chartboost: Give one piece of advice to a developer that’s just starting out and making their first mobile game.
François Daoud, VP Marketing: The game needs to be fun & social! Virality is important but sometimes not enough to get proper visibility. In order to have good discovery, you’ll also need to invest in Marketing to avoid getting lost in the App Store shuffle. Make sure you work with partners like Chartboost to find additional ways to monetize your app.
Chartboost: Why are you working with Chartboost? What makes us stand out from the rest?
François Daoud, VP Marketing: The SDK was very easy to integrate, a first in the industry! The platform is transparent, allowing you to optimize your ad buy or publishing activities. The ad format is “clean” & consistent. My ads are performing above industry average.
Chartboost: Give us a glimpse into some of your upcoming projects for 2013. What can people expect next from Ludia?
François Daoud, VP Marketing: More awesome games! New top-tier brands & themes and more of the usual fan-favorite game shows!