Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal.

Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including, Are You Smarter Than A 5th Grader?®, Family Feud®, Jurassic Park, Press Your Luck®, The Price Is Right®, Where's Waldo?® and Who Wants To Be A Millionaire.

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MEDIA COVERAGE

Le Journal de Montréal – December 12, 2016

Le Journal de Montréal – December 5, 2016

Le Journal de Montréal – November 28, 2016

Le Journal de Montréal – November 21, 2016

Le Journal de Montréal – November 15, 2016

Espresso-Jobs – November 15, 2016

Facteur Geek – November 11, 2016

Le Journal de Montréal – November 7, 2016

Pocket Gamer – October 17, 2016

Lien Multimédia – October 14, 2016

Lien Multimédia – September 1, 2016

Les Affaires - August 13, 2016

Jeuxvideo.com – July 4, 2016

Lien Multimédia – June 14, 2016

infopresse - June 10, 2016

Grenier aux nouvelles – June 3, 2016

Les Affaires - May 6, 2016

Geekbecois – April 25, 2016

Qui fait quoi – April 15, 2016

Grenier aux nouvelles – April 5, 2016

Lien Multimédia – March 4, 2016

Facteur Geek – February 26th, 2016

Lien Multimédia – February 26, 2016

Lien Multimédia – January 29, 2016

IMGMR – November 19, 2015

Lien Multimédia – October 8, 2015

Lien Multimédia – September 11, 2015

Canoe.ca – September 10, 2015

Techtimes - July 23, 2015

Les Affaires - July 11, 2015

Techtimes - June 25, 2015

Breakfast Television - June 17, 2015

Lien Multimédia – June 16, 2015

Frandroid – June 16, 2015

Android Guys - May 21, 2015

infopresse - May 11, 2015

Le Journal de Montréal - May 8, 2015

Le Huffington Post - March 27, 2015

Reviewed Apps - March 6, 2015

Les nerds - February 20, 2015

Reviewed Apps - January 15, 2015

Connected - January 15, 2015

App Gamer - January 4, 2015

Toronto Thumbs - December 25, 2014

Toronto Thumbs - December 19, 2014

La Presse + - December 14, 2014

Métro - November 25, 2014

Facteur Geek - November 21, 2014

Facteur Geek - November 21, 2014

Espresso-Jobs.com - November 11, 2014

Youtube.com - November 10, 2014

Games Industry International - October 22, 2014

MIGS 14 - October 10, 2014

Apps Zoom - October 9, 2014

Facteur Geek - October 7, 2014

Lien Multimédia - October 3, 2014

MSN - October 2, 2014

Lien Multimédia - September 12, 2014

Yahoo! Finance - September 11, 2014

Lien Multimédia – August 1st, 2014

Lien Multimédia - July 8, 2014

Canoe.ca – June 18, 2014

Lien Multimédia – May 27, 2014

Lien Multimédia – May 6, 2014

Facteur Geek - May 5, 2014

Coup de pouce - March 21, 2014

Les Affaires - March 14, 2014

EP Daily - March 8, 2014

Le Journal Techno - March 7, 2014

Les Affaires - February 13, 2014

Inside Social Games - January 24, 2014

Lien Multimédia - January 10, 2014

La Presse - December 27, 2013

M.Net - December 3, 2013

GamerQC - November 23, 2013

Lien Multimédia - November 15, 2013

GameFocus - November 13, 2013

Lien Multimédia - November 8, 2013

La Presse+ - November 8, 2013

The Gazette - April 30, 2013

La Presse+ - April 23, 2013

The Gazette - April 19, 2013

Financial Post - April 2, 2013

La Presse - March 18, 2013

La Presse - February 25, 2013

La Presse - February 25, 2013

La Presse - June 7,2012

The Guardian - October 18, 2010

La Presse - October 18, 2010

04/04/13

Developer Spotlight, March 2013: Ludia

By : Ludia

While there’s certainly no silver bullet to attacking the App Store, Ludia has shown great success by leveraging big brands to help break through the considerable noise digital storefronts bring. They’ve successfully launched games like Jurassic Park Builder, The Price is Right Slots, Family Feud and several others, each of which has risen to close to the top of the charts. Ludia’s success is predicated both on the following that these big brands garner and their ability to craft quality game experiences in these familiar worlds.

We sat down with François Daoud, VP of Marketing at Ludia, to discuss his thoughts on mobile games, how Ludia has been able to find success and why Chartboost is such a meaningful piece of their overall strategy.

Chartboost: What do you LOVE about making games?

François Daoud, VP Marketing: Our teams are really passionate about what we do so to see our collaborative efforts come to fruition and hit those top charts is extremely rewarding. Plus, Ludia is a fun place to make games!

Chartboost: What’s the single most interesting thing you’ve learned about your users since Ludia came into existence?

François Daoud, VP Marketing: The commitment they have to our games. No matter how long they’ve been playing, our users are relentless in providing feedback. They notice everything, from major updates to the subtle changes, and they aren’t shy about it!

Chartboost: How does making branded games differ from making standard mobile titles?

François Daoud, VP Marketing: Working with the world’s leading IP holders and their brands certainly has its benefits. We get instant recognition & awareness worldwide. Collaborating with our licensing partners allows us to deliver products to the market that are “on brand” and pleasing to our core target audience. We’re able to run cross-promotional marketing efforts via their networks and other online channels that give us that extra exposure. Additionally, we’ve run cool campaigns involving talent. For example, during one of our Who Wants To Be A Millionaire promotional campaigns, we brought Meredith Vieira into the Facebook game for one hour where she actually won the million dollars! This was wildly successful and very well received by our fans.

Chartboost: Is there any single common element that Ludia brings to each of its branded games or is fairly tailored for each title given the differences in each universe?

François Daoud, VP Marketing: We really encourage our players to interact and share the fun with their friends, hence our “& Friends” franchise.

Chartboost: Give one piece of advice to a developer that’s just starting out and making their first mobile game.

François Daoud, VP Marketing: The game needs to be fun & social! Virality is important but sometimes not enough to get proper visibility. In order to have good discovery, you’ll also need to invest in Marketing to avoid getting lost in the App Store shuffle. Make sure you work with partners like Chartboost to find additional ways to monetize your app.

Chartboost: Why are you working with Chartboost? What makes us stand out from the rest?

François Daoud, VP Marketing: The SDK was very easy to integrate, a first in the industry! The platform is transparent, allowing you to optimize your ad buy or publishing activities. The ad format is “clean” & consistent. My ads are performing above industry average.

Chartboost: Give us a glimpse into some of your upcoming projects for 2013. What can people expect next from Ludia?

François Daoud, VP Marketing: More awesome games! New top-tier brands & themes and more of the usual fan-favorite game shows!