Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal.
Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including, Are You Smarter Than A 5th Grader?®, Family Feud®, Jurassic Park, Press Your Luck®, The Price Is Right®, Where's Waldo?® and Who Wants To Be A Millionaire.
L'Agence Française pour le Jeu Vidéo (AFJV) and eCap Partner (an M&A advisory firm dedicated to managers and shareholders in the digital industry), recently published an infographic shining a light on the key figures related to the video game industry in 2013 in France and around the world. The article states, amongst other things, that video games have strengthened their leading position in the global cultural industry thanks to mobile gaming, and that the “freemium” model has surpassed the premium model in 2013. To know more: http://goo.gl/BNaFBM
This year Ludia had the pleasure of participating in the Montreal International Game Summit (aka MIGS) as a bronze partner, and it was a HUGE success!! For those of you who aren’t familiar with the MIGS, this is the biggest professional video games industry event in Canada and on the East Coast!
Here are some of the event highlights:
We learnt lots of important things about the gaming industry
Photo credit: MIGS
We met lots of interesting people
Photo credit: MIGS
We came together united for the industry
We talked about the jobs we are passionate about
We showed off our art skills
And, we got to eat candy for breakfast and not feel guilty about it
Photo credit: Laurent Michel Tremblay
A big thank you to the MIGS and to all of those who made this event possible. We would also like to thank those who came by the booth to say hello. It was a true pleasure to meet all of you!
See you next year!
For an overview of hors-Jeu, Ludia's conference which focused on the future of digital entertainment.
The Regroupement des producteurs multimédia du Québec announced on April 9, 2013 that the game JURASSIC PARK BUILDER developed by LUDIA has been nominated at the NUMIX 2013 awards in the Mobile Game category.
Winners will be announced at the Gala on May 9.
Best wishes to the team !
Hors-Jeu has been a major success !
Thanks to our sponsors:
DEUX HUIT HUIT
Big names of the scenes of entertainment are expected in Montreal for the first conference of Ludia, hors-Jeu. April 11 and 12, Ludia will offer the chance to its employees to meet influential figures from the world of entertainment that led to achievements such as Thnkr, Big Brother or VoIP technology.
Available exclusively to its 200 employees, some members of the industry and the media, hors-Jeu aims to inspire and push the boundaries of creativity for rethinking the world of digital entertainment of tomorrow. This event is also a celebration of the values and the success of Ludia.
THURSDAY, APRIL 11, 2013
Introduction by Alex Thabet, Ludia CEO
Gary Carter, Chairman, Shine Northern Europe and Shine 360o
Evan Schechtman, CTO, Radical Media
Development of projects at Radical Media: the exemple of the NFL Networks
11:30AM Colin Creitz, Partner Engineer, Facebook
Trials and errors through social networks
1:30PM Jean-Christophe Yacono (Yako), director, Decod
Le développement de la série web Émilie
1:30PM Jeff Pulver, VoIP pioneer, Founder of the 140 Character Conference
The rise of the backChannel and the need for the Entertainment Industry to hire CLOs - Chief Listening Officers
4PM Vincent Morisset, producer, AATOAA
Des films pour ordinateurs
5PM Sebastien Scott, producer, Predictable Media
Developing mainstream TV shows
FRIDAY, APRIL 12, 2013
9AM Julie Lemonde, Digital Marketing Consultant
Réinventer des marques cultes chez Ludia
10AM Brian Sapp, Director of Partnerships, Tap Joy
How UI Impacts Engagement and Monetization
11:15AM Bruno Henriquet, Director of Creation, FremantleMedia
Diriger le processus de création chez FremantleMedia
2PM Matt Locke, Founder Storythings
The ABC of the Culture of Digital
3PM Kevin Slavin, Founder d’Area/Code (aujourd’hui Zynga NY) and Playful Systems Group at MIT
Trends for the next decade in Gaming and Entertainment
4:30PM Jason Reitman, Director, Producer, Writer, Juno, Up in the Air
Interviewed by Gary Carter
PARTY TIME !
While there’s certainly no silver bullet to attacking the App Store, Ludia has shown great success by leveraging big brands to help break through the considerable noise digital storefronts bring. They’ve successfully launched games like Jurassic Park Builder, The Price is Right Slots, Family Feud and several others, each of which has risen to close to the top of the charts. Ludia’s success is predicated both on the following that these big brands garner and their ability to craft quality game experiences in these familiar worlds.
We sat down with François Daoud, VP of Marketing at Ludia, to discuss his thoughts on mobile games, how Ludia has been able to find success and why Chartboost is such a meaningful piece of their overall strategy.
Chartboost: What do you LOVE about making games?
François Daoud, VP Marketing: Our teams are really passionate about what we do so to see our collaborative efforts come to fruition and hit those top charts is extremely rewarding. Plus, Ludia is a fun place to make games!
Chartboost: What’s the single most interesting thing you’ve learned about your users since Ludia came into existence?
François Daoud, VP Marketing: The commitment they have to our games. No matter how long they’ve been playing, our users are relentless in providing feedback. They notice everything, from major updates to the subtle changes, and they aren’t shy about it!
Chartboost: How does making branded games differ from making standard mobile titles?
François Daoud, VP Marketing: Working with the world’s leading IP holders and their brands certainly has its benefits. We get instant recognition & awareness worldwide. Collaborating with our licensing partners allows us to deliver products to the market that are “on brand” and pleasing to our core target audience. We’re able to run cross-promotional marketing efforts via their networks and other online channels that give us that extra exposure. Additionally, we’ve run cool campaigns involving talent. For example, during one of our Who Wants To Be A Millionaire promotional campaigns, we brought Meredith Vieira into the Facebook game for one hour where she actually won the million dollars! This was wildly successful and very well received by our fans.
Chartboost: Is there any single common element that Ludia brings to each of its branded games or is fairly tailored for each title given the differences in each universe?
François Daoud, VP Marketing: We really encourage our players to interact and share the fun with their friends, hence our “& Friends” franchise.
Chartboost: Give one piece of advice to a developer that’s just starting out and making their first mobile game.
François Daoud, VP Marketing: The game needs to be fun & social! Virality is important but sometimes not enough to get proper visibility. In order to have good discovery, you’ll also need to invest in Marketing to avoid getting lost in the App Store shuffle. Make sure you work with partners like Chartboost to find additional ways to monetize your app.
Chartboost: Why are you working with Chartboost? What makes us stand out from the rest?
François Daoud, VP Marketing: The SDK was very easy to integrate, a first in the industry! The platform is transparent, allowing you to optimize your ad buy or publishing activities. The ad format is “clean” & consistent. My ads are performing above industry average.
Chartboost: Give us a glimpse into some of your upcoming projects for 2013. What can people expect next from Ludia?
François Daoud, VP Marketing: More awesome games! New top-tier brands & themes and more of the usual fan-favorite game shows!
hors-Jeu’s objective is to inspire our creators to continue contributing with us to Ludia’s success and to push our creativity’s limits in order to rethink tomorrow’s digital entertainment industry.
Gary Carter, President Shine Europe & Shine 360°